dacadoo

dacadoo is a Zurich-based technology company that combines mobile technologies, social networking, gamification, Artificial Inteligence (AI) and big data analytics with the aim of helping users improve their health and wellbeing.

dacadoo ag
Type of businessPrivate company
Type of site
Health promotion, mhealth, Social Networking, digital health engagement, health risk quantification
Available inOver 15 languages including: American English, UK English, German, Dutch, Portuguese, French, Russian, Japanese, Korean, Spanish, Italian, Polish, Central Thai, Traditional Chinese and Chinese simplified
FoundedZurich, Switzerland
Area servedWorldwide
OwnerPeter Ohnemus
URLwww.dacadoo.com
RegistrationRequired
LaunchedDecember 2011
Current statusActive

History and background

dacadoo is based in Zurich, Switzerland and was founded as QUENTIQ AG in 2010 (and renamed to dacadoo ag in January 2012) with client service offices in Boston (USA), Odense (Denmark), Sydney (Australia), Shanghai (China) and Tokyo (Japan). The company is privately funded.

dacadoo’s first product, the Digital Health Engagement platform, went live in December 2011. Since then, they have released several updates and major improvements and currently runs on version 3.10 in over 15 languages across the world.

The company focuses exclusively on a B2B2C go-to-market approach and has signed agreements with customers (insurers, corporate wellness vendors, etc.) who launched the dacadoo platform in an own branded version to their end users in various countries.

The company presupposes its health platform execution on the premise that sedentary lifestyles have increased the proportion of people who are overweight, have diabetes or suffer heart failure in our society thus pressuring further the already stressed healthcare budgets of most developed countries. One such study is the clinical data published in the Edward R. Laskowski, M.D., Mayo Clinic, 2018 publication: «An analysis of 13 studies of sitting time and activity levels found that those who sat for more than eight hours a day with no physical activity had a risk of dying similar to the risks of dying posed by obesity and smoking.»[1]With these type of studies as their reference dacadoo has been, according to their website and press releases, developing a so-called lifestyle navigation platform that calculates a person's Health Score.[2]

The score, a number from 0 to 1000, is calculated based on over 300 million person-years of clinical data and represents a person's health status from poor to excellent. It aims to represent a directional relative indicator of a user's current health and wellbeing status in real-time. The dacadoo health score is based on three pillars:

  • Your Body (who you are): the platform captures hard data such as age, gender, weight, height, body dimensions, blood values and blood pressure
  • Your Mind (how you feel): the platform uses a quality of life questionnaire to obtain the necessary information for this pillar
  • Your Lifestyle (what you do): the platform captures data from physical activity, nutrition, stress, sleep and daily steps

According to their statement, many of the company's initiatives aim to focus on active health promotion (prevention) and healthier lifestyle to tackle the problems before they become chronic – in this instance referencing a report on global life sciences published by Greg Reh in 2020[3] which recognizes that changing behavioral patterns represented the single biggest opportunity to improve an individual's health outcome.

The company's business model is based on the premise that the combination of smartphone technology, social networking, motivation techniques from the gaming industry (gamification), Artificial Intelligence (AI), big data analytics and a reward system, have the power to facilitate lifestyle behavior change in individuals. As a result, the company trademarked the dacadoo Health Score Platform based on these principles. The company has since launch issued a disclaimer that the so-called dacadoo Health Score[4] is not a medical diagnostic tool but a lifestyle product and therefore does not substitute the diagnosis of a medical professional.

Products and Functionality

dacadoo offers a range of products within their value proposition, including:

The dacadoo Digital Health engagement platform

The digital and mobile health & wellbeing platform can be accessed by web browser or via the native mobile apps for iPhone and Android smartphones. The platform calculates a real-time Health Score for each user based on 3 key areas: Lifestyle (exercise, nutrition, stress and sleep), Body (biometric measures), and Mind (mental wellbeing), and motivates users through automated lifestyle coaching, gamification, social features and a reward system.

This product can be fully white labelled, including client’s branding and sub-branding.

The platform is device and application agnostic and supports third party devices and apps from companies such as:

In addition to offer the connection to the various tracking devices and apps, dacadoo offers an own tracker that can track more than 115 different indoor and outdoor fitness activities.

The dacadoo Risk Engine

The dacadoo risk-based engine uses models backed by clinical research and provides accurate outputs to be used in accelerated underwriting and dynamic pricing or to calculate a Health Score.

  • For Accelerated underwriting and dynamic pricing: It offers the user valuable information on mortality & morbidity risks, additionally to imputed data for missing points. This is of key importance to Life & Health Insurers.
  • For Health Score solutions: with the main goal to understand and measure health. It provides an accurate score from 0 to 1,000 and it’s normalized by age and gender.

The dacadoo API

Allows to build customized applications using dacadoo's award-winning technology as a foundation. It provides full access to dacadoo’s technology components via a RESTful Application Programming Interface, the dacadoo API.

Customers have the possibility of using the API to offer a different user experience (UX) and user interface (UI) to dacadoo’s white label product.

dacadoo GO

This is an entry-level walking campaigns platform, which can also be white labelled.

It’s best described as a customizable geolocation-based walking app that transforms the mundane activity of walking into an interactive game.

Awards and nominations

The following is a list of awards and nominations dacadoo has received.

Year Award Category Result
2020 MongoDB[5] Innovator of the Year

Data for Good

 Won

Won

2020 Global Digital Health Award List by the Journel of mHealth[6] 100 innovation leaders in HealthTech Won
2018 22nd Asia Industry Awards[7] InsurTech of the Year Nominated
2018 GSMA Asia Mobile Awards[8] Best Mobile App for Business Nominated
2018 Europe's Top 100 Digital Pioneers by Financial Times, Google and the EU[9] Digital Pioneer Won
2017 Feedspot.[10] Top 100 Healthy Lifestyle Blog Won
2016 Business Intelligence Group[11] BIG Innovation Won
2016 HITS Award by Merck[12] BeWell Challenges Won
2016 Red Herring Global Top 100 Award[13] Top 100 Won
2016 Frost & Sullivan Global Wellness Analytics Visionary Innovation Leadership Award[14] Leadership Won
2015 Digital Innovation in Healthcare Conference of Munich Network[15] Digital Health Nominated
2015 TiECon 2015[16] Top 50 startups Won
2015 EU SME eHealth Competition 2015[17] Champions Nominated
2014 Best of Swiss App Award[18] Lifestyle Nominated
2014 Red Herring Top 100 Europe Award[19] Won
2014 Best of Swiss Web Awards[20] Innovation Won
2013 Health Media Award 2013[21] Won
2013 Swiss ICT Award[22] Public Award Won
2012 Health Media Award 2012″[23] International Communication

International Cooperation

 Won

Won

2012 Best of Swiss Web Awards[24] Technology Nominated
2012 Swiss App Awards[25] Nominated

Media coverage

The company has received media coverage in print, online, TV and radio all over the world. Following a list of the most prominent media coverage per language.

Language Media Coverage
English Coverager[26], Community of Insurance[27], Bloomberg news,[28] the Journal of mHealth,[29] The Economist,[30] and the Wall Street Journal.[31] Also published in mHealthNews,[32] mHealthSpot,[33] SeekingAlpha,[34] theinquirer,[35] mobihealthnews,[36] finance.yahoo.com,[37] and Salus Digital[38], Center for Data Innovation[39]
German Blick,[40] SonntagsBlick magazine,[41] SonntagsZeitung weekly newspaper,[42] and 20 Minuten,[43] und[44] BILANZ Magazine,[45] and NZZ am Sonntag.[46][47][48]Punkt4Info[49], Die Welt,[50] Internet World Business,[51] heise online,[52] and Süddeutsche Zeitung.[53][54]

Frankfurter Allgemeine Zeitung (FAZ)[55], Die Tageszeitung,[56]

Swiss television's.[57] "cash TV" and "10vor10"[58] and "Einstein".[59] Also covered by the DRS 2[60] the second Swiss German radio station from Schweizer Radio DRS

German TV ZDFinfo,[61] and on German public TV Erstes Deutsches Fernsehen Das Erste,[62]

Portuguese Saber Viver,[63] Brazil's EXAME magazine,[64] and Impressão Digital.[65]
Italian InsurZine[66]
Danish Dagbladet Børsen[67] and Berlingske Tidende.[68]
French Le Temps[69]French radio in Switzerland RTS.[70]
Japanese Nikkei[71], Hokennews[72], Shinnihon[73]

References
  1. "Sitting risks: How harmful is too much sitting?". Mayo Clinic. Retrieved 10 July 2020.
  2. "Reuters: dacadoo Obtains US Patent for Health Score". dacadoo Obtains US Patent for its Health Score and Launches New Website. Archived from the original on 2 December 2014. Retrieved 24 June 2014.
  3. Global Life Sciences Report 2020 by Greg Reh, Deloitte Insights. 2020 global life sciences outlook: Creating new value, building blocks for the future
  4. "dacadoo Health Score". Deutsche Telekom und QUENTIQ starten mit neuer Maßeinheit für Fitness und Gesundheit. Archived from the original on 20 July 2012. Retrieved 30 August 2012.
  5. "2020 MongoDB Innovation Awards | MongoDB Blog". MongoDB. Retrieved 10 July 2020.
  6. "Global Digital Health 100 -". Retrieved 10 July 2020.
  7. "Home". www.asiainsurancereview.com. Retrieved 31 October 2019.
  8. "GSMA Announces Winners of 2018 Asia Mobile Awards". Newsroom. 28 June 2018. Retrieved 31 October 2019.
  9. Speare-Cole, Rebecca; Mitevska, Tatjana (21 November 2018). "Europe's 100 digital champions". Financial Times. Retrieved 31 October 2019.
  10. "Top 100 Healthy Lifestyle Blogs And Websites To Follow in 2019". Feedspot Blog. 23 May 2017. Retrieved 31 October 2019.
  11. "BIG Innovation Award 2016 - silver". THESE 47 COMPANIES CONFIRM THAT THE BUSINESS OF INNOVATION IS FLOURISHING GLOBALLY. 2016.
  12. "BeWell Challenges HITS Award by Merck". dacadoo winner of BeWell Challenges HITS Award by Merck. 2016. Archived from the original on 23 February 2017. Retrieved 22 February 2017.
  13. "red herring global 2016 top100". dacadoo winner of the Red Herring Global Top 100 Award. 2016.
  14. "Frost & Sulivan Award 2016 - silver". Frost & Sullivan Lauds dacadoo’s Wellness Analytics Solution for its Integrated Overview of User Health Based on the Metrics of Body, Lifestyle, and Emotions. 2016.
  15. "Finalist at the Digital Health Award of the Digital Innovation in Healthcare Conference of Munich Network". Finalist at the Digital Health Award of the Digital Innovation in Healthcare Conference of Munich Network. 2015. Archived from the original on 22 June 2015.
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  26. "The Power of Prevention in a Pandemic". Coverager - Insurance news and insights. 7 May 2020. Retrieved 10 July 2020.
  27. "Can Digital Health Turn Payers into Preventers?". Magazine Community of Insurance (in Spanish). 1 March 2020. Retrieved 10 July 2020.
  28. "Wall Street Wellness Programs Are Being Used to Drive Sales". Bloomberg. Retrieved 30 April 2017.
  29. "Journal of mHealth Issue 2 Interview with Peter Ohnemus at dacadoo". Journal of mHealth. Retrieved 1 April 2014.
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  31. "McCann Health and dacadoo ag Form Global Strategic Partnership To Expand Mobile Health & Fitness Tracking System". Wall Street Journal. Archived from the original on 8 May 2014. Retrieved July 17, 2013.
  32. "Samsung adds partners to its mHealth platform Samsung has named 23 partners to its Digital Health Platform". mHealthNews. Retrieved 14 November 2014.
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