PureVia

PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.[1]

It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.

Ingredients and Safety

PureVia is a blend of several different ingredients. It contains dextrose, natural flavors as well as the stevia extract rebaudioside A.[2]

The Food and Drug Administration (FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive.[3]

Food ingredient

PureVia is used as a sweetener in SoBe Lifewater which is manufactured by PepsiCo. It is also used in Trop50 and Gatorade G2.

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References
  1. "PepsiCo and Whole Earth Sweetener Company introduce all natural, zero calorie sweetener PureVia™" (Press release). PepsiCo & Whole Earth Sweetener Company. 2008-07-31. Archived from the original on 2011-05-21. Retrieved 2011-06-07.
  2. "PureVia™ - Our Products". Whole Earth Sweetener Company LLC. 2009-02-23. Retrieved 2011-10-06.
  3. Severson, Kim (2009-04-15). "Showdown at the Coffee Shop". The New York Times.


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