Proud: An Urban-Pacific Streetsoul Compilation

Proud: An Urban Pacific Streetsoul Compilation is a 1994 New Zealand hip hop and R&B compilation album. It was released in New Zealand by Second Nature Records and in Australia by Volition Records, and later rereleased in New Zealand by Huh! Records in 2000. Proud has been described as "one of the most important NZ releases in the past decades" by New Zealand music industry figure Simon Grigg.[1]

Proud: An Urban-Pacific Streetsoul Compilation
Compilation album by
Various
ReleasedMay 2, 1994 (1994-05-02)
RecordedUptown Studios, Freemans Bay, Auckland
GenreHip hop, R&B
LabelSecond Nature, Volition Records
ProducerAlan Jansson

Background

The album had its origins with the work of record producer Alan Jansson. In his Freemans Bay recording studio, Uptown Studios, he was impressed with the young hip hop and R&B acts from South and West Auckland who were recording at the studio, and the initial success of the resulting singles. Encouraged by Andrew Penhallow of Australian label Volition Records, Jansson started work on a compilation album to showcase the new musical talent of Auckland.

While the album was based around hip hop and R&B music, Jansson's production emphasised the Pacific sounds of the songs - log drumming, ukuleles and 'Maori strumming', though some performers felt their songs did not sound American enough. Breaking from the urban styles of the rest of the album, the final two tracks featured acoustic log drumming ("Pacific Beats") and an a cappella version of the New Zealand national anthem.[2] The resulting album was received well in both New Zealand and Australia.[3]

Proud tour

In 1994, Phil Fuemana organised the national Proud tour, in order to promote the acts featured on the album.[4] Fuemana described it as "like a modern version of Motown – taking the talent and travelling around the country with it." The tour included the Otara Millionaires Club (and singer Sina) and Sisters Underground.[5] The tour lost money, but boosted the profile of the featured acts.[3]

Legacy

The main breakout act from Proud was the Otara Millionaires Club. The following year, as the OMC, Pauly Fuemana had a worldwide hit single with "How Bizarre".[3] Hip hop duo Sisters Underground had two tracks on the album, including "In the Neighbourhood", which is now regarded as a landmark single for both in the emerging South Auckland music scene of the 1990s and for New Zealand music as a whole.[4] Musician and producer Phil Fuemana made a heavy contribution to Proud and continued his work with the South Auckland music scene, developing the urban Pasifika sound. Hip hop performers Herman Loto (Ermehn) and Sani Sagala (Dei Hamo) later had local success with their solo work.[6][7]

The album is now considered a hallmark of New Zealand music, and was one of the featured albums in music journalist Nick Bollinger's 2009 book 100 Essential New Zealand Albums.[8]

Charting singles

Two singles from the album charted in the New Zealand singles chart.

Year Act Song Peak NZ chart positions
1992 Semi MC's "Trust Me"[9] 27
1994 Sisters Underground "In the Neighbourhood"[10] 6

Track listing
No.TitleLyricsMusicArtistLength
1."In the Neighbourhood"Brenda Makamoeafi, Hassanah IroegbuAlan Jansson, Lee BakerSisters Underground3:33
2."Tuesday Blues"Sane Sagala, Johnny SagalaS Sagala, J Sagala, Jansson, Andy Vann, DJ Chris HalavakaPacifican Descendants3:48
3."We R The O.M.C."Paul Ave, Paul Fuemana, Phillip Fuemana, Herman LotoPhillip Fuemana, LotoOtara Millionaires Club6:14
4."Bassed on a Lost Cause"Loto, Jeremy ToomataPhillip FuemanaRadio Backstab & DJ Payback4:43
5."Pass It Over"J Sagala, Mark Aiva, S SagalaJansson, Vann, Willie BoazaPacifican Descendants3:53
6."Dawn of the Eve"George Fesolai, Joseph Ekepati, Lani Ekepati, Mii Rongo, Neil NiliJoseph Ekepati, Lani Ekepati, Mii RongoDi-Na-Ve5:32
7."One Too Many"Frank EliaFrank EliaVocal Five3:36
8."I Don't Need You"James Waterhouse, Sam FeoKarl Benton, Digi Brothers, Hiran BentonSemi MC's4:33
9."Ain't It True"Makamoeafi, IroegbuJansson, Mark De Clive-LoweSisters Underground3:36
10."Groove Me"Rima NicolasIna GeorgeRhythm Harmony3:46
11."Trust Me"Hiran BentonDigi BrothersSemi MC's3:54
12."Prove Me Wrong"Charlie BrownJansson, Vann, Junior SateleMC Slam3:52
13."Pacific Beats" Puka PukaPuka Puka2:01
14."God Defend New Zealand"Thomas BrackenJohn Joseph WoodsVocal Five1:36
gollark: Please report to the re-education centre, Nukley.
gollark: Are you remembering things which never happened?
gollark: F I B O N A C C I
gollark: D O C U M E N T A T I O N
gollark: It's more that you seem to want the code written *for* you.

References
  1. "Huh! catalogue". Simongriggdotinfo. Simongriggdotinfo. Retrieved 28 October 2014.
  2. "Essential NZ Albums: Proud - An Urban-Pacific Streetsoul Compilation". Radio NZ National. Radio NZ. Retrieved 28 October 2014.
  3. Bollinger, Nick. "OMC Profile". Audio Culture. Audio Culture. Retrieved 28 October 2014.
  4. Grigg, Simon. "Sisters Underground Profile". Audio Culture. Audio Culture. Retrieved 28 October 2014.
  5. White, Brian. "Sina Profile". Audio Culture. Audio Culture. Retrieved 28 October 2014.
  6. Pepperell, Martyn. "Ermehn Profile". Audio Culture. Audio Culture. Retrieved 28 October 2014.
  7. Shute, Gareth. "Dei Hamo Profile". Audio Culture. Audio Culture. Retrieved 28 October 2014.
  8. "100 Essential New Zealand Albums". Awa Press. Awa Press. Retrieved 28 October 2014.
  9. "SEMI MC'S - TRUST ME (SONG)". charts.nz. Hung Medien. Retrieved 28 October 2014.
  10. "SISTERS UNDERGROUND - IN THE NEIGHBOURHOOD (SONG)". charts.nz. Hung Medien. Retrieved 28 October 2014.
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