Project love
Project Love was an outlaw visuals collective that became famous for its pioneering video projection work during the rave scene of the early 1990s.
Project Love was one of the first rave/club visuals acts. Utilizing newly acquired portable LCD projectors it showed the way in video mixing of pre-compiled U-Matic quality tapes. The epic shows synchronised with the energy of the techno music of that era and was created before the digital video revolution. Initially all materials were generated in the Project Love studio by a group of video artists. However audiences preferred the 'scratched' segments of BBC Nature and virtual reality video graphics being aired on TV at that time or researched from film archives.
In part it was a sister act for the Acid / Country group the Alabama 3 (A3 - US). It appeared at many of their early gigs. Project Love also performed live video visuals at the infamous Castle Morton Rave, Glastonbury, SOMA and Spiral Tribe trance parties.
Project Love worked closely with DiY soundsystem from Nottingham. The main artist was Ell.
Project Love and DiY collaborated with other live video art crews including Firbolg Films (later Virus Media) (Enda Murray) during the period 1993 to 1996. Shows included the Starlight in Leicester (with DJ Andy Weatherall), a DiY party near Brighton in 1993 (see footage at <https://vimeo.com/31179831>, King's Cross warehouse party and the Dogs of Heaven Hulme demolition party in Manchester <https://vimeo.com/33641540>.
In 1995 collaborated with to programme one of the first CD-ROM hybrid titles. 'Headtravel' was an early rave multimedia collaboration with films, projections and music celebrating the San Francisco rave scene. It was made with Macromedia Director.
"Track one on HEADTRAVEL is a CD-Rom file featuring a digital gallery of San Francisco dance culture, non-linear digital imagery by SFX Lab and organic video footage by Project Love. A Moonshine Music production. This is an Enhanced CD, which contains both regular audio tracks and multimedia computer files."Headtravel[1]