PriMedia Inc

PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S.[1][2] The company was founded by Edward Valenti, James J. Cooney and Barry Becher,[3][4] and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels .[5][6][1]

For the South African media company, see Primedia.
For the American company formerly known as Primedia, see RentPath.
PriMedia Inc
IndustryMedia buying
Founder
  • Edward Valenti
  • Barry Becher
  • James J. Cooney
Headquarters
Rhode Island
,
U.S.
Area served
Worldwide
Websitehttp://www.primediahq.com/

History

PriMedia was founded in 1975 (then named Dial Media) by Edward Valenti and Barry Becher.[7] PriMedia became the first major infomercial company and launched several mainstream products including the Ginsu knives.[8] The company also developed the “long-form” infomercial formats, which later developed into standard half-hour infomercial formats used in Home shopping channels including QVC and HSN. Primedia was one of the first to use toll-free telephone numbers in television ads to allow use of credit cards to order products in real-time.[9] The company is a media buying and marketing firm based in Warwick, Rhode Island.[10]

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References
  1. Valenti, Ed (2005). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Career Press, Incorporated. ISBN 1564148033.
  2. "Night of the receptive zombies". Financial Times.
  3. "Barry Becher, co-creator of the Ginsu knife TV commercials, dies at 71". Washington Post.
  4. "Barry Becher, marketer who helped bring Ginsu knives to U.S. public, dies at 71". LA Times.
  5. "Ginsu Knife Pitch Co-Creator, Barry Becher, Dies". ABC News.
  6. Valenti, Ed . (2016). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Lancet. ISBN 1564148033.
  7. "Infomercial pioneer Barry Becher of Ginsu knives fame dies at 71". Cleveland.
  8. Harry, Lou (2002). As Seen on TV - 50 Amazing Products and the Commercials that Made Them Famous. Quirk Productionsn, Inc. ISBN 978-1422366998.
  9. Valenti, Edward (2005). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Quirk Productions, Inc Career Press (March 2005). ISBN 978-1564148032.
  10. "Barry Becher, co-creator of the Ginsu knife TV commercials, dies at 71". Washington Post.
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