Premama

Premama, Inc. (Luna Pharmaceuticals, Inc.) (labeled Premama Wellness, formerly Priwater, Inc.) is a producer of prenatal vitamins, based in Providence, Rhode Island.[7][8]

Premama Wellness
Private
IndustryNutraceuticals,, Dietary Supplements, Pregnancy,
FoundedIn 2010 in Providence, Rhode Island[1]
HeadquartersProvidence, Rhode Island, United States[2][3]
Key people
Robert Aziz & William Do, Founders[4][5]
ProductsPrenatal Vitamin Duo-capsule Pills

Prenatal Vitamin Gummies

On-the-go (single-serve packets of prenatal vitamin beverage mixes)[6]
Websitepremamawellness.com

History

Premama (formerly Priwater, Inc.) was founded in 2010 by Brown University students Robert Aziz and William Do.[9][10] According to Premama, Do conceived the idea after speaking with an expectant mother at a local Whole Foods supermarket, who complained about the lack of prenatal pill alternatives and her discomforts with prenatal pill side-effects (e.g. nausea and constipation).[11] The pair explained existing prenatal vitamins at the time rarely came in "drink supplement" forms that offered nausea- and digestive-relief.[12] They began interviewing over 150 pregnant women about their concerns with using prenatal supplements, recording their interviewees' collective dissatisfaction with prenatal "horse" pills. In 2011, the team secured $53,000 in seed funding after placing 1st in the Rhode Island Business Plan Competition.[13][14][15] Shortly thereafter, Aziz and Do launched a flavorless prenatal vitamin drink mix line.

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References
  1. "Top honors for student business plan". Brown in the News. Brown University. Retrieved 16 March 2012.
  2. "Rhode Island Center for Innovation and Entrepreneurship". RI-CIE. Retrieved 16 March 2012.
  3. "Human Capital". Brown Alumni Magazine. Retrieved 16 March 2012.
  4. "Brown Students Win for Third Consecutive Year at RI Business Plan Competition". Brown University Engineering News. Retrieved 16 March 2012.
  5. "Premama About Us". Premama. Retrieved 16 March 2012.
  6. "Premama Nutritional Benefits". Premama. Retrieved 16 March 2012.
  7. "Premama's Home Page". Premama Wellness. Retrieved 23 April 2019.
  8. "Trademarkia: Pharmaceutical Products". Trademarkia.
  9. "Rhode Island Business Plan Competition". RIBX. Retrieved 16 March 2012.
  10. "Brown In the News". Brown University Office of Media Relations. Brown University. Retrieved 16 March 2012.
  11. "Top honors for student business plan". Brown University. Retrieved 16 March 2012.
  12. Bramson, Kate (4 May 2011). "3 Business Plans Recognized by RIBX Competition" (PDF). Providence Journal. Retrieved 16 March 2012.
  13. Bramson, Kate (4 May 2011). "3 Business Plans Recognized by RIBX Competition" (PDF). Providence Journal. Retrieved 16 March 2012.
  14. "R.I. Business Plan Competition winners announced". Providence Business News. Retrieved 16 March 2012.
  15. Connolly, James (4 May 2011). "AmbiLabs tops the field in R.I. Business Plan Competition". Mass High Tech. Retrieved 16 March 2012.
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