Portfolio Magazine

Portfolio Magazine, also known as Portfolio, The Magazine of the Fine Arts, was published bimonthly from 1979 to 1983 by Portfolio Associates of New York City. The editor and publisher was Edwin S. Grosvenor, who went on to edit American Heritage magazine. Other staff editors included Alexandra Anderson, Manuela Hoelterhoff, Denise Martin, Isolde McNichol, and Carter Wiseman.

Not to be confused with The Portfolio, a 19th-century art magazine.

Not to be confused with Portfolio: An Intercontinental Quarterly.

Portfolio Magazine

Editor	Edwin S. Grosvenor
Frequency	Bi-monthly
Format	Perfect bound
Circulation	110,000
Publisher	Portfolio Associates
Founder	Edwin S. Grosvenor
Year founded	1979
Final issue	1983
Language	English
ISSN	0163-092X

The first issue was published in April, 1979,[1][2] with articles by Hilton Kramer, Charles Moffett, and Colin Eisler.

Portfolio covered European and American painting, photography, architecture, and non-Western art. It aimed at a general audience, rather academics or art insiders. "Portfolio addresses people like me who are collectors, not scholars," a subscriber, Malcolm Forbes, told The New York Times. "It's comprehensive, superbly done, helps widen my horizons."[3]

Contributing editors included Paul Goldberger, Linda Nochlin, Robert Rosenblum, and Vincent Scully. Other contributors included Kenneth Clark, Michael Coe, Owen Edwards, H. W. Janson, Hilton Kramer, Ben Lifson, Barbara Novak, Carter Ratcliff, John Russell, Kirk Varnedoe, and John Wilmerding.

In 1983, Portfolio was a finalist for a National Magazine Award in the General Excellence category.[4] It was forced to suspend publication that year when a recession caused a drop in advertising pages.

References

1. Powell, Jim (April 13, 1979). "Finding the Ads in Art". The New York Times.
2. Zito, Tom (Mar 20, 1979). "Building a 'Portfolio'" (page B1). The Washington Post.
3. Powell, Jim. "Finding the Ads in Art" (April 13, 1980). The New York Times.
4. "National Magazine Awards - Winners and Finalists". American Society of Magazine Editors. Archived from the original on 2018-10-10. Retrieved 2014-09-22.

Further reading

• Library of Congress call number N1.P79
• Zito, Tom (Mar 20, 1979). "Building a 'Portfolio': Grosvenor Scion With a Slick Idea Building a 'Portfolio'". Washington Post.
• Powell, Jim. "Finding the Ads in Art" (April 13, 1980). The New York Times.