Portal A Interactive

Portal A is a digital content studio that creates branded and original entertainment.[1][2] Portal A was founded by three childhood friends, Nate Houghteling, Kai Hasson, and Zach Blume.[3] Portal A is independently owned and has offices in SoMa and Downtown Los Angeles.[4][5]

Portal A
Independent
IndustryMedia Development and Production
Founded2009
HeadquartersSan Francisco, Los Angeles
Key people
Zach Blume - Managing Partner
Nate Houghteling - Executive Producer
Kai Hasson - Creative Director
Number of employees
53
Websitehttp://portal-a.com/

In early 2019, Portal A entered into a strategic partnership with Brent Montgomery and Jimmy Kimmel's Wheelhouse Entertainment,[6] with Wheelhouse taking a minority stake in the company.[7]

Original Entertainment

Portal A's originals division is represented by WME.[8] The studio is known for creating White Collar Brawler, an original digital series which ran for multiple seasons on TV with the Esquire Network.[9]

In 2017, Portal A released Song Voyage, a musical comedy series shot across Asia following YouTube musical group The Gregory Brothers.[10] The show was distributed by Disney's Maker Studios, and earned over 30 million views, including the viral “Chicken Attack” music video.[11]

The studio released One Shot on Youtube Red in February 2018, an unscripted special that follows “WilldaBeast” Adams on his journey to find the next underground dance star.[12]

In 2018, Portal A developed and produced 5 Minutes From Home,[13] an episodic series starring Stephen Curry, airing exclusively on YouTube. The series received 6 million views[14] over the course of its first three episodes. In 2019, Lyft sponsored the second season[15] of 5 Minutes From Home.

In September 2018, Portal A announced State of Pride for YouTube Originals, a documentary feature film directed by Rob Epstein and Jeffrey Friedman set to debut in June 2019.[16] The film premiered at the opening night of South by Southwest.[17]

Branded Content

Portal A works closely with YouTube and Google[18] on brand video campaigns, and with brands like Lenovo, Clorox, Amazon, Twitter, Sony Pictures, Procter & Gamble, Warner Bros., Universal Pictures, and more.[19]

Portal A is known for producing the annual YouTube Rewind, which has accrued over 1 billion views in aggregate[20][21] since 2011.[22] The company also produced YouTube Rewind 2018, noted as the most disliked video on YouTube.[23][24][25]

The company has worked with Clorox for multiple efforts, including "Best Roommate Ever" with Stephen Curry and King Bach, featured as a Google case study.[26] Portal A's work on the "#MotoMods + YouTube Heroes" campaign for Lenovo won a 2017 One Show Pencil.[27] In 2018, Portal A won the Streamy Award for Best Branded Content and the Streamy Award for Best Influencer Campaign, for its work with Glad and Brita respectively.[28]

Portal A has worked on a variety of political initiatives,[29] and partnered with the Hillary Clinton 2016 campaign to reach young voters in swing states.[11]

Recognition

In 2018, Portal A was named Content Agency of the Year[30] by Digiday. In 2019, Portal A was named Video Agency of the Year by Digiday.[31] Portal A was named Digital Studio of the Year by Cynopsis in 2016[32] and was named a top Content Agency by The Drum in 2019.[33]

The studio's work has been recognized by the Webby Awards, the Shorty Awards, the Clios, the Streamy Awards, the Mashies, the IAC Awards, the Hermes Awards, the Telly Awards, the AVA Awards, and more.[34] Portal A was profiled by Adweek in its Portrait series[35] and Business Insider wrote that Portal A is “a go-to for social video work for marketers anchored by influencers.”[36]

In 2017[37] and 2018,[38] Portal A announced new rounds of hiring and promotions, as reported by Tubefilter. In 2019, Portal A hired former Disney and Maker Studios executive Todd Barrish as its Head of Revenue and Growth.[39]

gollark: Also safety stuff.
gollark: Probably... communication, vaguely speaking?
gollark: Oh, I think that's just the "chemical formulary" or something.
gollark: Book?
gollark: I think I have access to them, they're in trusted-user-chat somewhere, but I probably shouldn't necessarily share them publicly.

References
  1. "We make videos for the Internet. And you". Retrieved 3 June 2013.
  2. "Constructing This Summer's Viral Video Hit".
  3. "Portal A videos appeal to young voters". SFGate. Retrieved 2018-03-08.
  4. Longwell, Todd (2017-04-12). "Los Angeles' New Tech Scene Flourishes Downtown". Variety. Retrieved 2018-03-09.
  5. "Offices | Portal A | Video for the Digital Age | San Francisco, Los Angeles". Portal A | Video for the Digital Age | San Francisco, Los Angeles. 2012-11-14. Archived from the original on 2017-04-20. Retrieved 2017-02-22.
  6. "Brent Montgomery's Wheelhouse Invests in Digital Studio Portal A (Exclusive)". The Hollywood Reporter. Retrieved 2019-02-01.
  7. Coffee, Patrick (10 January 2019). "Wheelhouse Entertainment and Partner Jimmy Kimmel Buy a Minority Stake in Content Agency Portal A". www.adweek.com. Retrieved 2019-02-01.
  8. "WME Signs Digital Studio Portal A". Retrieved 2016-08-06.
  9. "How Esquire Network Was Sold on White Collar Brawler".
  10. Hamedy, Saba. "YouTube musical comedy group The Gregory Brothers launch new series". Mashable. Retrieved 2017-02-21.
  11. schmoyoho (2017-01-25), Chicken Attack // SONG VOYAGE // Japan //, retrieved 2017-02-21
  12. "Miami's Underground Dancers Get 'One Shot' on YouTube Red". Retrieved 2018-03-08.
  13. Spangler, Todd (2018-04-25). "Stephen Curry to Relaunch YouTube Channel With Show Featuring His Postgame Chats With Guests". Variety. Retrieved 2018-07-30.
  14. Stephen Curry (2018-06-26), Rudy Mancuso & Stephen Curry Drop a New Track | 5 Minutes from Home, retrieved 2018-07-30
  15. Ramos, Dino-Ray (2019-03-14). "Stephen Curry's '5 Minutes From Home' Sets Joel Embiid, Daveed Diggs And Others As Guests For Season 2". Deadline. Retrieved 2019-09-25.
  16. Spangler, Todd (2018-09-13). "YouTube Orders LGBTQ Documentary About Pride Movement". Variety. Retrieved 2019-02-01.
  17. "YouTube And Portal A's 'State of Pride' Chosen As Opening Night Feature For SXSW 2019". Tubefilter. 2019-02-08. Retrieved 2019-09-25.
  18. "Work | Portal A | Video for the Digital Age | San Francisco, Los Angeles". Portal A | Video for the Digital Age | San Francisco, Los Angeles. 2012-11-14. Retrieved 2018-03-08.
  19. "A Few of Our Partners and Friends". Retrieved 20 January 2015.
  20. "How YouTube Crammed an Entire Year Into Its Epic Rewind Video".
  21. "The Folks Behind YouTube Rewind Video Are Portal A". AdAge. Retrieved 15 January 2016.
  22. "Close To 300 Creators Recreate 2017's Top Online Video Trends In Latest Edition Of YouTube Rewind - Tubefilter". Tubefilter. 2017-12-06. Retrieved 2018-03-08.
  23. "YouTube Rewind 2018: Everyone Controls Rewind". Retrieved 13 December 2018.
  24. "Inside the Making of YouTube's End-of-Year Video and the Company Behind It". adage.com. Retrieved 2019-01-10.
  25. Spangler, Todd (2018-12-13). "YouTube Rewind 2018 Officially Becomes Most-Disliked Video Ever". Variety. Retrieved 2019-01-10.
  26. "Brita uses social influencers to target millennials - Think with Google". Think with Google. Retrieved 2018-03-08.
  27. "Lenovo / Moto Mods + YouTube Heroes". www.oneclub.org. Retrieved 2018-03-08.
  28. "Portal A, Kevin Hart, 'RuPaul's Drag Race' Honored At First 'Streamys Brand Awards'". Tubefilter. 2018-10-11. Retrieved 2019-02-01.
  29. "Portal A videos appeal to young voters". SFGate. Retrieved 2018-03-09.
  30. "Digiday Awards on Twitter". Twitter. Retrieved 2018-07-30.
  31. Hayes, Melissa (2019-03-08). "Complex, NBCU and Group Nine win at the Digiday Video Awards". Digiday. Retrieved 2019-09-25.
  32. "Winners - Cynopsis Digital Model D Awards 2016". Cynopsis Digital Model D Awards 2016. Retrieved 2017-02-21.
  33. kieran.mceniff_691 (2016-04-13). "The Content Awards 2016". The Drum Awards. Retrieved 2018-03-09.
  34. "About | Portal A | Video for the Digital Age | San Francisco, Los Angeles". Portal A | Video for the Digital Age | San Francisco, Los Angeles. 2012-11-14. Retrieved 2017-02-21.
  35. "Portal A Creates Branded and Original Content for the Next Generation of Digital". Retrieved 2017-02-22.
  36. "A new breed of social-video specialists is stealing business from old-school, TV-obsessed ad agencies". Business Insider. Retrieved 2018-03-08.
  37. "Portal A Announces Slew Of Promotions, Hires From Adaptive Studios, WME, More - Tubefilter". Tubefilter. 2017-09-14. Retrieved 2018-03-08.
  38. "Portal A Announces 7 Promotions And New Hires From Maker Studios, BBDO - Tubefilter". Tubefilter. 2018-03-05. Retrieved 2018-03-08.
  39. Spangler, Todd (2019-09-09). "Portal A Hires Digital-Media Veteran Todd Barrish as Head of Revenue and Growth". Variety. Retrieved 2019-09-25.
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