Pizzarias

Pizzarias Pizza Chips were a line of snack chips made by the Keebler Company.

History

Pizzarias were made in a novel process from fresh pizza dough and were available in three flavors: Cheese Pizza, Pizza Supreme, and Zesty Pepperoni. Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $75 million in their first year.[1] Due to the success of the Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association. Pizzarias also earned a Gold Edison award from the AMA for marketing excellence.[2]

Pizzarias was supported by an extensive marketing campaign, including a series of three television commercials introducing the first teenage Keebler Elves with slang catchphrases such as "Radical grub!" and the tag line: "Tastes like real pizza, only louder."

Although the brand was ultimately discontinued after the sale and breakup of Keebler in the late 1990s, Pizzarias developed a cult following. A Pizzarias fan group on Facebook, "Bring back Pizzaria Chips made by Keebler" is lobbying Keebler to relaunch the brand and, as of January, 2020, had over 4,100 Followers.[3]

Pizzarias were mentioned in the Netflix original series, Everything Sucks! and "rank high on the list of snack foods that still haunt ’90s kids as adults."[4][5][6]

In 2017 The Daily Meal included Pizzarias in its list of the most popular snack foods in the last ten decades.[7]

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References
  1. "Snack Food Association State-of- the-Industry Report" (PDF). Snack Food Association. Archived (PDF) from the original on 2017-02-17. Retrieved 2019-01-13.
  2. "The Chicago Tribune, March 10, 1992: Prime Time for a TV Guide Redo". Archived from the original on December 16, 2019. Retrieved January 13, 2019.
  3. "Bring back Pizzaria Chips made by Keebler".
  4. "The Most-'90s References In 'Everything Sucks!', Explained". uproxx.com. February 21, 2018. Archived from the original on March 25, 2019. Retrieved January 18, 2019.
  5. "Everything Sucks!, but Netflix's '90s-set, coming-of-age comedy is just okay". The A.V. Club. Archived from the original on 2018-12-05. Retrieved 2019-01-18.
  6. "Netflix's Everything Sucks Revives 20 Items From The '90s You May Have Forgotten About". Archived from the original on 2019-12-16. Retrieved 2019-01-18.
  7. "1990-2000 from The Most Popular Snack Foods of the Last 10 Decades Slideshow". The Daily Meal. Archived from the original on 2019-12-16. Retrieved 2019-01-18.
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