Peanut Butter & Co.

Peanut Butter & Co. is a peanut butter brand that was founded in 1998 by Lee Zalben.[1][2] Zalben has stated that he began working with peanut butter due to a childhood love of it.[3][4]

The former location of the Peanut Butter & Co. sandwich shop, near Washington Square Park.

The company sells a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States.[5] In 2005 the company published The Peanut Butter & Co. Cookbook, which has numerous recipes for using peanut butter. Several of the company's products have been praised by publications such as Men's Health.[6][7]

From 1998 to 2016, the company operated a sandwich shop in Greenwich Village, New York City.[8][9] Its menu primarily consisted of peanut butter sandwiches and other items made with peanut butter.[10][11]

Peanut Butter & Co. was the title sponsor of the Team TWENTY12 women’s pro cycling team for 2011.

Zalben (born 1973) graduated from Vassar College in 1995[12] and after a short time in the advertising and publishing industries he opened the Manhattan store on December 21, 1998.

References
  1. Carter, Sylvia (September 8, 1999). "IN THE HOUSE where Lee Zalben". Newsday. Retrieved June 19, 2013.
  2. "A LUNCH-BOX STAPLE GOES UPSCALE \ GOURMET PEANUT BUTTER SANDWICHES START AT $5 IN NEW YORK CITY". The Philadelphia Inquirer. March 28, 1999. Retrieved June 19, 2013.
  3. Collier, Brooke (May 24, 2007). "A tough nut to crack". Jerusalem Post. Retrieved June 19, 2013.
  4. Lippman, Laura (January 31, 2000). "Smooth or chunky, hold the crust". The Sun. Retrieved June 25, 2013.
  5. Fabricant, Florence (January 13, 1999). "Fresh Peanut Butter To Spread Around". The New York Times. Retrieved June 19, 2013.
  6. "Eat This, Not That". Rodale Press.
  7. "Sandwich Paradises". Travel Channel.
  8. "Peanut Butter & Co. Sandwich Shop". Retrieved March 8, 2016.
  9. Periera, Ivan (February 22, 2016). "Peanut Butter & Co. closes after 17 years". amNewYork. Retrieved March 8, 2016.
  10. Williams, Monte (June 20, 1999). "Paean to Peanut Butter; A Restaurant Gives Lunch Time a Lunch Box Flavor". NY Times. Retrieved June 19, 2013.
  11. "PB BY MAIL ORDER, FOR A GROWN-UP LOVE". Miami Herald. October 2, 2003.
  12. "Vassar's Own "Peanut Butter Guy" - Vassar, the Alumnae/i Quarterly". vq.vassar.edu. Retrieved September 24, 2019.

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