Parade (British magazine)

It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen,[1] competing against magazines such as Titbits and Reveille.

The British Army in France: Troops reading copies of the Army newspaper 'Blighty' outside their dugout, December 1939.

Parade was a British magazine for men.

The magazine was relaunched in 1939, at the outbreak of the Second World War and continued afterwards until 1958, when it was renamed Blighty Parade while being turned into a pin-up magazine. It was known as Parade and Blighty for the final weeks of 1959 when it finally became Parade in 1960. By the 1970s content had progressed to topless and nude photos of models, and at the end of the 1990s it went hardcore.

Although there has been more than one change of ownership, the title continues to be published.

References
  1. Union Jack, A Scrapbook, British Forces' Newspapers 1939-45 HMSO & Imperial War Museum, 1993 (ISBN 0117726281)
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