Pantaloons Fashion & Retail

Aditya Birla Fashion & Retail Ltd.
	Pantaloons, Kankurgachi, Kolkata
Type	Public
Traded as	BSE: 535755 ; NSE: ABFRL
Industry	Retail
Founded	1997
Headquarters	Mumbai, Maharashtra, India
Number of locations	86
Area served	India
Key people	Ashish Dikshit (Managing Director); Sangeeta Pendurkar (CEO); Ryan Fernandes (VP Marketing) ;
Products	Fast Fashion Retail
Revenue	₹2,552 crore (US$360 million) (FY 16 - 17)
Number of employees	5300
Parent	Aditya Birla Fashion and Retail Ltd
Website	pantaloons.com

Pantaloons Fashion & Retail Limited is an Indian clothing retail chain. The first Pantaloons store was launched in Gariahat, Kolkata in 1997. As of March 2020, there were 350 Pantaloons stores in 160 cities.[1] Pantaloons was previously controlled by the Future Group, and was taken over by Aditya Birla Nuvo Limited (ABNL).[2][3][4] headquartered in Kurla, Mumbai. According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Pantaloons featured among 100 most trusted brands in India.[5]

Store

Pantaloons has 340 fashion stores in 160 Indian cities and towns in India. It has retail space of 4 million square feet.

Loyalty programme

Pantaloons offers the loyalty programme Greencard[6] to over 4 million members. The programme entitles members to discounts and shopping privileges.

Products

Pantaloons retails approximately 200 brands[7] which comprises a mix of private labels and licensed brands in apparel and accessories. Pantaloons brands are aimed at men, women and children. [8]

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gollark: Currently busy questioning my life choices, however.

gollark: Yes, I can.

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References

store locator
Sapna Agarwal (1 May 2012). "Aditya Birla to buy Pantaloons retail chain". Livemint. Retrieved 22 June 2014.
"Media | Press releases | Aditya Birla Nuvo to acquire controlling stake in Future Group's Pantaloons Format business". Aditya Birla Nuvo. 30 April 2012. Retrieved 22 June 2014.
"Our business | Garments | Pantaloons". Aditya Birla Nuvo. 17 June 2013. Retrieved 22 June 2014.
"India's Most Trusted Brands 2014". Archived from the original on 2 May 2015.
Products
"We give fashion a tailor-made touch: Ryan Fernandes, Pantaloons - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 12 June 2020.

External links

Official website

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[1] store locator

[2] Sapna Agarwal (1 May 2012). "Aditya Birla to buy Pantaloons retail chain". Livemint. Retrieved 22 June 2014.

[3] "Media | Press releases | Aditya Birla Nuvo to acquire controlling stake in Future Group's Pantaloons Format business". Aditya Birla Nuvo. 30 April 2012. Retrieved 22 June 2014.

[4] "Our business | Garments | Pantaloons". Aditya Birla Nuvo. 17 June 2013. Retrieved 22 June 2014.

[5] "India's Most Trusted Brands 2014". Archived from the original on 2 May 2015.

[7] Products

[8] "We give fashion a tailor-made touch: Ryan Fernandes, Pantaloons - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 12 June 2020.