PJ's Coffee

PJ's Coffee of New Orleans is a chain of retail coffeehouses. PJ's was founded with a single shop in the Carrollton neighborhood of New Orleans in September 1978 by Phyllis Jordan (thus the initials "PJ"). [1] It was formerly billed as "PJ's Coffee & Tea Co.". PJ's spread throughout the Greater New Orleans Area with company-owned outlets. Its first franchise, in Mandeville, Louisiana, in 1989, was successively followed by franchises in Hammond, Louisiana, and Picayune, Mississippi.[2] PJ's then expanded across the Southeast and to other parts of the United States including California.[3]

Dr Nick Bruno, president of the University of Louisiana at Monroe, is an aficionado of PJ's Coffee.

Jordan sold the company in 2002 to Raving Brands, an Atlanta-based firm.[4] However, in 2008, ownership of PJ's returned to New Orleans when it was acquired from Raving Brands by New Orleans Brew, LLC.[5] In its aggressive courting of potential franchisees, the closely held company offers a training program for potential and current restaurateurs.[6] PJ's brand of coffee is also available in selected supermarkets.[7]

PJ's has been cited for its customer loyalty and mentioned as a challenger to Starbucks, with which PJ's has a comparable menu.[8] In 2004 PJ's announced an ambition to compete head-to-head with Starbucks on a national basis.[9]

In 2009, PJ's was named the "preferred coffee" of the New Orleans Saints.[10]

PJ's New Orleans Coffee revealed on 14 July 2020 its mid-year franchise growth figures approving a minimum of 11 franchise deals that have or would result in 15 different franchise locations. Nine of the 11 latest franchise deals are coming from franchisees in the brand 's innovative regions. Those areas include McKinney (Texas), Platte City (Missouri), Columbus (Georgia), Addison (Texas), Orlando (Florida), Columbia (South Carolina), Palmview (Texas), Pensacola (Florida) and Dallas (Texas).[11]

See also

Notes
  1. PJ's Coffee: Simply the best coffee, Franchise Genius site (accessed 2009 November 21). For a summary of PJ's corporate statistics see Franchise Advantage PJ's site.
  2. Manta.com Hammond PJ's site., PJ's Picayune site.
  3. PJ's in Suwanee, Georgia; Archived 2009-04-17 at the Wayback Machine in Tampa, Florida; Archived 2009-06-15 at the Wayback Machine in San Diego, California. Archived 2011-07-08 at the Wayback Machine
  4. Restaurant News
  5. Ronette King, PJ's Coffee sold to local owners Archived 2008-05-30 at the Wayback Machine, Times-Picayune (New Orleans), 2008 March 24 (accessed 2009 November 21).
  6. Franchoice PJ's site. Archived 2010-12-31 at the Wayback Machine
  7. Debra Tone, New Orleans roast now available at Rouses - proudly roasted by PJ's Coffee of New Orleans, Send2Press Newswire, 2009 September 02 (accessed 2009 November 21).
  8. Michael Barrier, Bucking Starbucks: PJ's USA Inc. will be competing with Starbucks Corp. in New Orleans, Louisiana, Nation's Business, 1998 October (accessed 2009 November 21).
  9. PJ's Coffee Company looking good behind Starbucks; New Orleans coffee leader going national, Business Wire, 2004 February 19 (accessed 2009 November 21).
  10. Debra Tone, PJ's Coffee named 'preferred coffee of the New Orleans Saints' - Sponsorship includes world's largest coffee cups at the Dome, Send2Press Newswire, 2009 September 9 (accessed 2009 November 21).
  11. "PJ's Coffee of New Orleans Reports Strong Mid-Year Franchise Development Returns". Cision PR Newswire. 14 July 2020. Retrieved 22 July 2020.
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