PDQ Chocolate

PDQ Chocolate was a popular drink mix in the 1960s and 1970s. It was manufactured by Ovaltine. It has been sold as "PDQ Chocolate Flavor Beads"[1] and "PDQ Choco Chips." "Egg Nog Flavored PDQ" and "Strawberry PDQ" were also available. These flavored beads and chips were used to mix with milk or to sprinkle over ice cream.

The jar lids from the PDQ jars and the jars themselves occasionally show up on eBay. PDQ used to put out different series of jar lids, such as "Endangered Species" and "Famous Automobiles." In 1983, a series of "Marvel Super Heroes" stickers came with the PDQ mixes. The Marvel characters in the series were Captain America, Hulk, Power Man, Silver Surfer, Spider-Man, Thor, Fantastic Four (Invisible Girl and The Thing), and X-Men (Wolverine and Storm). During the 1970s, comic strip advertisements would also appear in the Sunday comics featuring "Petey Q." and his favorite drink: PDQ Chocolate flavored milk.

PDQ sponsored a Merrill-Heatter game show entitled for the drink, which ran in syndication from September 1965 to September 1969.

PDQ drink mixes were becoming hard to find in the late 1980s. Ovaltine discontinued the PDQ products about 1995 or 1996.

The closest thing available now is Benco Instant Choco Drink which is sold in Europe. Benco is manufactured in the Netherlands. It tastes very similar to the PDQ Chocolate drink mixes.

References
  1. "Advertising Memo". The Minneapolis Star. March 24, 1971. p. 10C. Retrieved 14 July 2020.


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