OrderUp

OrderUp was an online and mobile food-ordering and delivery company which operated in at least 37 markets. Prior to being acquired by Grubhub, OrderUp was a part of the Groupon family of companies and operated as both OrderUp and Groupon-To-Go.

For the cooking simulation game, see Order Up!
OrderUp
Formerly
LocalUp
IndustryOnline Food Ordering and Delivery
FoundedBaltimore, Maryland (2009 (2009))
FounderChris Jeffery, Jason Kwicien
Headquarters
Baltimore, Maryland
,
United States
Number of locations
37 markets
Area served
United States
Number of employees
100+
ParentGrubhub
Websiteorderup.com

History

OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[1] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[2] The company used $1.5 million in investments to facilitate growth into small markets.[3] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[4]

Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[5] These licensees white-labeled the technology and ran the everyday operations.[1] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[1] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[6]

In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally.[7]

In July 2015, Groupon acquired the company.[8]

In July 2017, Grubhub acquired certain assets from 27 company-owned OrderUp food delivery markets from Groupon.[9]

In October 2018, Grubhub acquired certain assets of 11 franchisee-owned OrderUp food delivery markets across California, Colorado, Indiana, Missouri, Oregon, Oklahoma, and Virginia.[10]

Size

As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[11] In 2016, OrderUp was in 62 cities.[12]

gollark: I am not that great at understanding weird social group dynamics things. I don't like them, and I wouldn't really like relying on that sort of thing for survival.
gollark: Anyway, to me, the utopian "means of production are shared, and the fruits of labor are also shared" thing with stuff managed by social whatever instead of financial incentives actually doesn't sound utopian and is quite bad.
gollark: But they're still fairly widely supported on one side, or they couldn't happen.
gollark: Yes, the current ones are just random relatively small conflicts.
gollark: And people historically supported wars and were very patriotic about them.

References
  1. "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 2013-10-22.
  2. Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 2013-10-22.
  3. Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 2013-10-22.
  4. "LocalUp: Building Online Ordering Hubs for Restaurateurs". Retrieved 2014-01-20.
  5. Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 2013-10-22.
  6. "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 2013-10-22.
  7. Waldman, Tyler. "OrderUp served $7M investment". Technical.ly. Retrieved 2014-09-11.
  8. Correa, Cynthia. "Groupon Acquires Food Delivery Service OrderUp". Eater.
  9. http://www.businesswire.com/news/home/20170731006132/en/Groupon-Grubhub-Announce-Strategic-Partnership-Bring-Food
  10. https://media.grubhub.com/media/press-releases/press-release-details/2018/Grubhub-Completes-Acquisition-of-Tapingo/default.aspx
  11. Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13. Check date values in: |accessdate= (help)
  12. "OrderUp: Digital Delivery". Columbia Business Times. 2016-11-29. Retrieved 2017-03-16.
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