Opn Sesame

Opn Sesame is an American company that provides a peer-to-peer political text messaging platform to conservative platforms.

It was created by Gary Coby, and Gerrit Lansing. Coby was a director of advertising at the Republican National Committee and attached to Project Alamo. Lansing was formerly the Chief Digital Officer of the Republican National Committee and of the White House.[1][2]

Other political P2P texting platforms include Hustle and GetThru on the Democratic side and RumbleUp on the Republican side.[3][2]


References
  1. O'Keefe, Patrick. "How P2P Texting is Revolutionizing Politics". Medium. Retrieved 16 February 2020. Opn Sesame is the app backed by more heavy hitters in Republican politics. Gary Coby, the Director of Digital Advertising and Fundraising for President Trump in 2016 and Gerrit Lansing, the former Chief Digital Officer at the RNC and Chief Digital Officer at the White House, founded the app in many ways as “the Hustle of the right.”
  2. "Text campaigns are changing American politics — and nobody's ready - VICE". vice. Retrieved 16 February 2020. Trump‘s re-election campaign is furiously attempting to collect as many cell phone numbers as possible from their supporters in preparation for a massive direct-to-consumer text messaging operation. “In 2016 we used text like no one had seen before on the president’s campaign,” said Gary Coby, co-founder of Opn Sesame and the director of digital advertising and fundraising for Trump in 2016. "You won’t catch us sleeping on text in 2020. We know everyone reads their texts."
  3. "US midterm candidates blitz reluctant voters with texts". ft.com. Archived from the original on 5 November 2018. Retrieved 16 February 2020.
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