opendorse

opendorse
Type	Private
Industry	Sports Marketing
Founded	2013
Founders	Blake Lawrence, Adi Kunalic, Timothy Braun
Headquarters	Lincoln, Nebraska, United States
Website	http://opendorse.com

opendorse helps athletes share content on social networks.

More than 10,000 athletes around the world use opendorse to receive content from partners and publish to their social channels with one click. Leading sports organizations like the PGA TOUR, NFLPA, LPGA, dozens of professional and collegiate sports teams, and hundreds of brands use the platform to send video highlights, photos, GIFs, and more to athletes.

Once registered, athletes receive a text message when their team, league, or brand partner has content for them to share on social media. Athletes review the content and hit "approve" — opendorse does the rest. Founded in 2012 by two former Nebraska Cornhuskers football players, opendorse has become the world's leading athlete marketing platform.

Founded in 2012, the company is based in Lincoln, Nebraska. Founders Blake Lawrence and Adi Kunalic[1] built and sold a 25 person social media agency that used social media to connect brand clients with customers and athletes with fans. In 2011, Lawrence and Kunalic began to work with athletes in brand campaigns and were exposed to the challenges that faced both parties.[2] Lawrence and Kunalic subsequently founded opendorse seeking to help athletes share content on social.[3]

As of July 2019, opendorse was on pace to become the largest sports content publisher following a $3.1M round of funding.[4]

References

"Blake Lawrence and Opendorse Changing the Game". nebraskaentrepreneurship.com. Retrieved 2015-06-09.
"5 Questions With Opendorse CEO Blake Lawrence". sportsagentblog.com. Retrieved 2015-06-09.
"Opendorse Raises $1.75 Million With Plans To Make Athlete Endorsements Smarter". forbes.com. Retrieved 2015-06-09.
David Cohen (27 June 2019). "This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End". Adweek. Retrieved 12 July 2019.

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[1] "Blake Lawrence and Opendorse Changing the Game". nebraskaentrepreneurship.com. Retrieved 2015-06-09.

[2] "5 Questions With Opendorse CEO Blake Lawrence". sportsagentblog.com. Retrieved 2015-06-09.

[3] "Opendorse Raises $1.75 Million With Plans To Make Athlete Endorsements Smarter". forbes.com. Retrieved 2015-06-09.

[4] David Cohen (27 June 2019). "This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End". Adweek. Retrieved 12 July 2019.