Ontraport

Ontraport is a "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting"[2][3][4][5]

Ontraport
IndustrySmall business software
Founded2006
FounderLandon Ray
Headquarters
Santa Barbara, California
,
United States
ProductsSaaS
ServicesBusiness software, CRM, Marketing automation, Web development, Email marketing, ECommerce, Landing Pages, Sales Force Management, Membership software, Affiliate marketing
Revenue$10+ million[1]
Number of employees
100+[1]
Websiteontraport.com
Ontraport logo

Overview

Landon Ray founded Ontraport in 2006 in Santa Barbara, California.[6][7][8] Ontraport offers customer relations management services that help with content management, such as creating and hosting webpages; lead tracking, which includes collecting customer data and behavior; traditional marketing approaches, such as e-mail, SMS, social media, and direct mail; managing online payments, including automated billing; and workflow automation, such as for recruiting.[9][10]

Forbes named Ontraport No. 71 on its list of "America's Most Promising Companies."[11] The company also placed No. 10 on Inc.'s "Top 100 Software Companies" and No. 26 on its "Top 100 California Companies.".[12][13] Ontraport has clients all over the globe.[14]

History

Landon Ray, Pin Chen and Steven Schneider founded Ontraport in 2006 in Santa Barbara, California.[15][16][17] Ray, the flower vendor turned wall street trader said he was “running another business and ran into the problems that all entrepreneurs do, and couldn’t believe there wasn’t a slick solution to solve them.”[7] The three started the small business automation platform from a backyard yurt and released Office AutoPilot (predecessor of Ontraport) in 2008.[15][17]

In 2012 a three-year sales growth of 3001%, landed Ontraport on Inc. 500's list of America's Fastest Growing Private Companies.[1][18]

Company Overview

The company's headquarters is based in Santa Barbara, California with an additional office in Sydney, Australia which opened in 2015 and has 100+ employees. Ontraport's leadership team includes Founder / CEO Landon Ray, President Lena Requist, and Chief Technology Officer Pin Chen.[10]

Software and Services

Ontraport offers a subscription-based sales and marketing software for small businesses and entrepreneurs. Features include business automation, campaign builder, CRM, ecommerce, email marketing, SMS and postcards, landing pages, marketing automation, marketing tracking, membership sites, metrics dashboard, partner program and sales force automation.[27] All of the tools are centered around the visual campaign builder launched in 2017.[11]

Training and Education

Ontraport also offers business strategy education through educational guides, conferences and certification. Ontraport Education, launched in October 2016, provides training courses, video tutorials and strategy classes, geared to small business owners and entrepreneurs. [25]

Ontraport hosts events such as ONTRApalooza (OPLZA), an annual conference for users and small business owners.[12]

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References
  1. "Forbes Profile". Forbes.
  2. Associated Press (January 9, 2012). "Working harder for the money: In a slow economy, small businesses base raises on performance" (PDF). Washington Post.
  3. Yao, Yishian (September 24, 2012). "Ontraport S.B. Tech Company Among U.S. Fastest Growing". Santa Barbara Independent.
  4. "Inc. Profile". Inc.
  5. Nellis, Stephen. "Growth, on Autopilot" (PDF). Pacific Coast Business Times.
  6. Mario (May 6, 2013). "Landon Ray – Founder and CEO of ONTRAPORT". Idea Mensch.
  7. "Awesome Man of the Month: Landon Ray". Women Entrepreneurs.
  8. Lorenz, Mary. "And the Big Strides in Small Business Award goes to…". Career Builder.
  9. Nusca, Andrew (February 5, 2013). "Ontraport debuts business automation platform for SMBs". ZDNet.com.
  10. Liyakasa, Kelly. "Ontraport Scales Sales and Marketing Automation for SMBs". Destination CRM.
  11. "America's Most Promising Companies". Forbes.
  12. "Top 100 Software Companies". Inc.
  13. "Top 100 California Companies". Inc.
  14. Christo Hall
  15. Taub, Alexander. "Ontraport Automates the Business of Small Business". Forbes. Retrieved 30 June 2016.
  16. Yao, Yishian. "S.B. Tech Company Among U.S. Fastest Growing". Santa Barbara Independent. Retrieved 24 September 2012.
  17. Pilon, Annie. "Ontraport CRM System Helps Small Businesses Manage Technology". Small Business Trends. Retrieved 9 February 2013.
  18. "Ontraport Ranks No. 102". prnewswire. Retrieved 22 August 2012.
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