Obey (clothing)
Obey Clothing (stylized as OBEY) is a popular clothing producing company founded in 2001 by street artist and illustrator Shepard Fairey as an extension to his work in activism. It expropriates a theme from the film They Live. Fairey inherited one of his most popular slogans from Canadian intellectual Marshall McLuhan. “The medium is the message”.[1]
| Private | |
| Industry | Clothing |
| Genre | Streetwear |
| Founded | 2001 |
| Founder | Shepard Fairey |
| Headquarters | Irvine, California, U.S. |
Area served | Worldwide |
| Products | General apparel for men and women |
| Brands | Obey Giant, Studio number one, Subliminal projects |
| Website |
The brand is well known for incorporating politically and socially provocative propaganda into the designs of their clothing[2] and its founder describes this as manufacturing dissent.[3]
Design
Obey Men's is designed by Mike Ternosky and Obey Women's is designed by Grace Lee.
References
- Atkinson, Sarah (2016-10-13). "Introducing: OBEY Clothing and the World of Shepard Fairey". The Hut. Retrieved 2020-02-06.
- "How did OBEY go from an anti-corporate anti-Man street un-brand to Made in China fratboy wear?". elephantjournal.com. Retrieved 2015-08-06.
- "Manifesto". Obey Giant. Retrieved 2015-08-06.
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