Nutrisoda

Nutrisoda (formerly known as airforce Nutrisoda) was the brand name of a nutrient-enhanced soda sold in the United States by the Ardea Beverage Company. Nutrisoda contained zero sugar, zero sodium, zero aspartame, and zero to ten calories. It was sweetened with Sucralose, an artificial sweetener made by chlorinating sucrose.

Nutrisoda

Type	Private
Industry	Beverage/CSD
Founded	2002
Founder	Joe and Lesley Herron
Headquarters	Schaumburg, Illinois , USA
Products	Nutrient-enhanced sodas
Parent	PepsiAmericas
Website	nutrisoda.com

Origins

Nutrisoda was created in 2002 by Joe Heron, previously the Senior Vice President of Novartis Medical Nutrition, and his wife, Lesley Heron. Nutrisoda was a line of nutrient-enhanced sodas that claimed to provide specific wellness benefits.

In January 2006, Ardea Beverage Co. was purchased by PepsiAmericas, the second largest Pepsi bottler in the world. [1]

Product development

[2]

Nutrisoda was reformulated in early 2009 to reduce price ahead of its May 2009 re-launch. The level of nutrients and fortification were reduced significantly, colors were removed from the beverage, and new 12oz cans were introduced in order to allow the beverage to be produced in PepsiAmericas plants rather than third party co-packers. During this reformulation, Ardea decided to move forward with four SKUs, down from the eight that were previously for sale until early 2009. Flex, Slender, Radiant, and Renew were the flavors no longer being produced as of May 2009. Nutrisoda also officially dropped airforce from its brand name during this period. A new slogan was created. Rather than "The Good Soda" the slogan was changed to "Healthy / Bubbly" or "Hubbly." Also the nickname for a hookah pipe. Consumer acceptance was poor and Nutrisoda was no longer sold within a year of the relaunch.

Reformulation also previously occurred in early 2006, when Nutrisoda underwent a repositioning from dietary supplement to conventional food. Ardea revised Nutrisoda formulations to omit the use of some herbs, while retaining certain nutrients such as vitamins, minerals and amino acids.

Flavors

There were ultimately four flavors of Nutrisoda containing different combinations of 11 vitamins and nutrients that are marketed as supporting separate aspects of wellness. None contained sugar, aspartame, or sodium, and had zero to five calories. [3]

• FOCUS: Black cherry and apple natural flavors. Contains 100 mg of Ginseng extract, 50 mg of amino acid L-Tyrosine, and Vitamin B₁₂, Folic Acid, Biotin, Magnesium, Niacin, Pantothenic acid, Pyridoxine HCL (Vitamin B₆), and minerals Zinc and Selenium.
• ENERGIZE: Mandarin and orange natural flavors. Contains 50 mg of Caffeine, 500 mg of Taurine, and Vitamin B₁₂, Folic Acid, Biotin, Magnesium, Niacin, Pantothenic acid, Pyridoxine HCL (Vitamin B₆), and minerals Zinc and Selenium. Energize is the only flavor of Nutrisoda to contain caffeine.
• CALM: Wild berry and citron natural flavors. Contains 100 mg of Chamomile extract, 10 mg of Choline, and Vitamin B₁₂, Folic Acid, Biotin, Magnesium, Niacin, Pantothenic acid, Pyridoxine HCL (Vitamin B₆), and minerals Zinc and Selenium.
• IMMUNE: Tangerine and lime natural flavors. Contains 500 mg of the amino acid L-Arginine, 100 mg of Ginseng extract, and Vitamin B₁₂, Folic Acid, Biotin, Magnesium, Niacin, Pantothenic acid, Pyridoxine HCL (Vitamin B₆), and minerals Zinc and Selenium.

References

1. "PepsiAmericas Buys Ardea Beverage Co" (Press release). PepsiAmericas. 2006-01-23. Retrieved 2009-05-20.
2. Vomhof Jr., John (2008-11-21). "Hunt Adkins wins Ardea's Nutrisoda account". Minneapolis/St. Paul Business Journal. Retrieved 2009-05-20.
3. http://www.nutrisoda.com