Now and Later
Now and Later is a brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Twelve flavors are currently available in both the Traditional and Chewy variety.[1]
History
Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.[2]
The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later.[1][3] They also sold several candy-and-a-toy products.[4]. In 1978, the Phoenix Candy Company was sold to Beatrice Foods.
The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Farley's & Sathers Candy Company bought it in 2000 following Kraft/Philip Morris' acquisition of Nabisco In 2012. Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company.[5]
Flavors
The twelve flavors of Now and Later available are as follows:[6]
Apple
Banana
Blue raspberry
Cherry
Grape
Orange
Rum caramel
Strawberry
Tropical lemonade
Tropical punch
Watermelon
Wild fruits
Original
See also
- Starburst
- List of confectionery brands
References
- "Fun Facts". Ferrara Candy Company. Archived from the original on September 26, 2013. Retrieved 2013-10-23.
- "Now and Later". 2014-07-17.
- "Redlands Web". Redlands Web. 2012-08-14. Archived from the original on 2013-10-16. Retrieved 2013-10-23.
- Liebig, Jason (2012-03-16). "Phoenix Candy Company's Candy-and-a-Toy – Flash Gordon". CollectingCandy.com. Retrieved 2016-09-15.
- Hughlett, Mike (2012-05-24). "Farley's & Sathers to merge with Ferrara Pan". Star Tribune. Retrieved 2013-10-23.
- Wilson, Laurnie (2014-03-26). "Now & Later: Taffy Now, Taffy Later".