Nicola Trussardi

Nicola Trussardi (June 17, 1942 – April 14, 1999) was an Italian fashion designer and entrepreneur. He took over the Trussardi fashion line in 1970 and built the small glove-maker into an international brand. He also led the restoration of the Marino alla Scala in Milan. The Nicola Trussardi Foundation was named in his honor.

Nicola Trussardi
Born	June 17, 1942 Bergamo, Lombardy
Died	April 14, 1999(1999-04-14) (aged 56) Milan[1]
Cause of death	Injury following automobile accident
Education	BA Commerce and Economics
Alma mater	Catholic University of Milan
Occupation	Fashion designer
Years active	1970–1999
Known for	Expanding the Trussardi fashion line internationally
Spouse(s)	Marialuisa Trussardi

Early life

Trussardi was born in Bergamo, Lombardy. In 1968 Trussardi graduated from the Catholic University of Milan in Commerce and Economics.[1][2]

Career

In 1970, he started working in his family's glove-making business, which was founded in 1910 by his grandfather Dante Trussardi, following the death of his older brother. Near the end of the 1970s he took the business over entirely after the death of his father.[3][4] Trussardi turned it into a major company that helped contribute to the popularity of the made-in-Italy label throughout the world. He expanded Trussardi's product line beyond gloves to include luxury accessories, and in 1973 he created Trussardi's spiky greyhound logo. A few years later, Trussardi launched a line of leather jackets, the first step toward a ready-to-wear line which, by the 1980s, encompassed womenswear, menswear, sportswear and children's wear. In 1985 the once small family business was now worth $182 million, and he had opened about 120 stores and franchises around the world, with Trussardi owning ten of them himself. Trussardi personally took on some of the special projects the company was hired to do, such as designing airplane and helicopter interiors.[5]

In 1988, Trussardi outfitted the Italian athletes competing in the 1988 Olympic Games in Seoul, South Korea.[6] Then in 1989, Trussardi used his collection to protest both the deforestation of the world's rainforests, and the use of real animal fur by his contemporaries. He used exclusively faux-fur, and included letters of protest against deforestation in the entrance bags given to the attendees of that year's fashion shows.[7] Throughout his career, Trussardi spent time promoting the marketing phrase "Made in Italy" and Italian fashion in general.[3] By the time of Trussardi's death in 1999, his business was worth about $480 million.[8] He was also a costume designer for play productions staged in both Europe and the United States.[9]

Trussardi also designed costumes for the stage, including a November 1985 production at Teatro Valle, Rome, of “Bestia da Stile” by Pier Paolo Pasolini, a September 1986 production at Verona Arena, Verona, of “Macbeth” by Giuseppe Verdi, and a September 1987 International Ballet Gala at the Piazza dei Miracoli, Pisa.[10]

Marino alla Scala

Marino alla Scala

In 1996 Trussardi restored the Marino alla Scala, located beside the La Scala opera house in Milan, which now contains several different establishments, including a Trussardi boutique and showroom. He originally purchased the building in 1989, and spent about $67 million over seven years to have the complex completed. During the construction, the municipal government attempted to extort money from Trussardi through major fines and slow bureaucratic responses. The property was originally built in 1876, and was restored by Dutch artists Ben Van Os and Rainer Van Brummelen in the neo-mannerist style. The first exhibition to be held in the gallery was a series of 105 sketches by Pablo Picasso.[11]

Initiatives

Fondazione Trussardi

Trussardi has undertaken many other initiatives, including the creation of the Palatrussardi in Milan, which has hosted a number of pop and rock concerts, including that of Frank Sinatra, Liza Minnelli, and Sammy Davis, Jr.. Other projects included a specially fitted-out Mini, produced by Innocenti. The Nicola Trussardi Foundation is a non-profit institution for the promotion of contemporary art and culture under the direction of president Beatrice Trussardi. Since 2003 the Foundation has decided to concentrate its resources on the realization of contemporary art events in the public spaces of the city of Milano. In 2009 the foundation sponsored an art exhibition at the Venice Biennale curated by Daniel Birnbaum, featuring a sound installation by Roberto Cuoghi.[12] It celebrated its tenth anniversary at the Venice Biennale as well in 2013.[13]

Trussardi himself also advocated for an area of Milan to be demarcated the "Citta della Moda", where all Milanese designers would have boutiques and which would house all future fashion shows for the city's fashion companies and labels. The project was abandoned after Trussardi's death, and several Milanese designers have since constructed their own private showcase spaces.[14]

Personal life

Trussardi was a supporter of the arts in Milan, and a collector of fine sculpture. Trussardi owned a villa on the island of Elba, where he frequently entertained. Trussardi had four children, two daughters and two sons with his wife Marialuisa, who worked alongside Nicola his whole professional life as the company's creative director. His hobbies included racing speed boats and flying his Citation II aircraft as a licensed amateur pilot.[3] Trussardi was killed when he lost control of his Mercedes-Benz on Tangenziale Est of Milan and hit a lamp post in the early hours of the 13th of April, 1999. He died the following day in Milan.[15][16][17]

Filmography

Costume designer (partial)

• Demons: The Nightmare Is Back (1986)

Actor

• Prêt-à-Porter (1994)[3]

References

1. Enid Nemy (April 16, 1999). "Nicola Trussardi, 56, Who Led Family Fashion House in Italy". New York Times. Retrieved May 28, 2014.
2. Armando Testa and Mario Garbuglia (1990). Profilo Italia: Un Certo Stile Made in Italy : Design, Arte, Creatività Italiana in Mostra a Torino: Catalogo Della Mostra, Torino, 10-25 Novembre 1990, Palazzo Vela. p. 168. Retrieved May 28, 2014.
3. Samantha Conti (April 15, 1999). "NICOLA TRUSSARDI DEAD AT 56". WWD. Archived from the original on September 24, 2015. Retrieved May 28, 2014.
4. "Nicola Trussardi". The Herald. April 27, 1999. Archived from the original on September 24, 2015. Retrieved May 28, 2014.
5. "Designs on US expansion inspire Nicola Trussardi". WWD. September 26, 1985. Archived from the original on September 24, 2015. Retrieved May 28, 2014.
6. "Nicola Trussardi". Archived from the original on May 29, 2013. Retrieved May 27, 2014.
7. Jill Gerston. "Top Designers Are Cozying Up To Fake Furs Anti-fur Sentiment In Milan May Lack The Fire Of The U.s. Movement. But In Fall Shows, The Fashion World Is Making A Statement For Animal Rights". Philadelphia Inquirer. Retrieved May 27, 2014.
8. Suzy Menkes (April 20, 1999). "Head To Foot: Essence Is Detail". International Herald Tribune. Archived from the original on September 24, 2015. Retrieved May 28, 2014.
9. "Nicola Trussardi; Head of Italian Fashion Accessories Firm Dies in Traffic Accident". latimes. Retrieved November 12, 2017.
10. Giancarlo Grossini (1986). Firme in passerella - Italian style, moda e spettacolo. edizioni Dedalo. p. 216.
11. Samantha Conti (September 25, 1996). "Trussardi builds his dream palazzo". WWD. Archived from the original on September 24, 2015. Retrieved May 28, 2014.
12. "LA BIENNALE DI VENEZIA – 53. Esposizione Internazionale d'Arte". Archived from the original on October 26, 2014. Retrieved June 2, 2014.
13. "YOOX | Shop Fashion / Design+Art". thenewyooxer.yoox.com. Retrieved November 12, 2017.
14. JJ MARTIN (February 21, 2013). "New luxury area expected to fill city's retail gap". International Herald Tribune. Archived from the original on September 24, 2015. Retrieved May 27, 2014.
15. "Head of Italian fashion house dies | Irish News | Breaking News from Ireland". breakingnews.iol.ie. Archived from the original on June 20, 2008. Retrieved November 12, 2017.
16. "Designer injured". Birmingham Evening Mail. April 13, 1999. Archived from the original on September 24, 2015. Retrieved May 28, 2014.
17. "Fashion designer dies". The Herald. April 15, 1999. Archived from the original on September 24, 2015. Retrieved May 28, 2014.

External links

• Trussardi's official site