Nico Beyer

Nico Beyer (born 15 June 1964) is a German film director and producer. He is noted for his unique visual style and wide array of different techniques and formats.

For the German footballer, see Nico Beyer (footballer).

Nico Beyer
Nico Beyer in Berlin in 2013
Born	(1964-06-15) June 15, 1964 Wilhelmshaven, Germany
Nationality	German
Occupation	Director
Awards	Cannes Lions, Clio Awards, Cresta Awards, ...
Website	https://www.nicobeyer.com

His commercial work has won him numerous, international awards, such as gold and silver Lions in Cannes, Clio Awards, Cresta Awards, ADC, LIA, CICLOPS, D&AD, New York Festival, Eurobest, Red Dot Awards, etc...

Beyer is well known for his video collaborations with The Pet Shop Boys, The Verve, They Might Be Giants and Suzanne Vega, as well as for his award-winning advertising campaigns.

Early life

Beyer was born in Wilhelmshaven. He is the son of artist Ulli Beyer and the grandson of writer Anja Lundholm. After graduating from the Kunstakademie Düsseldorf, Beyer worked with renown video artist Nam June Paik and Horst H. Baumann, documenting their work on video.

Career

Nico Beyer in Berlin in 2010

Nico Beyer in Hamburg (Germany), at the German Awards in 2011. Nico won 4 awards ( 2 x gold, 1 x silver and 1 x bronze ) for Hornbach "Hymne Des Machens".

Nico Beyer in Seattle in 2012 on the production of CHEVROLET Chevy Runs Deep campaign

Nico Beyer in Paris in 2016

Nico Beyer and Serge Roman on the shoot of Asahi Superdry in Tokyo in 2016

Beyers career as a filmmaker began with creating idents for MTV Europe, which gained him international recognition. He then (1991) moved from Düsseldorf to Paris, where he signed with international production company Partizan. His videos and first TV spots for fashion designer Thierry Mugler, Diesel, Der Spiegel, Jason Donovan, Forbes Magazine ignited his international advertising career. Beyer signed with Propaganda Films in Hollywood (1993) and later Passport Films and then Compass Films and directed campaigns, such as Mercedes-Benz, Panasonic, Swatch (featuring Nina Hagen) etc... He moved from Paris to New York City. Beyer also continued his music video work and directed videos for The Shamen, U96, Swing Out Sister, Suzanne Vega, Tony! Toni! Toné!, Erasure, Cocteau Twins, Galliano and They Might Be Giants.

In 1996, Beyer moved from New York City to Berlin. He opened his own production company Mann Im Mond.

So far, Beyer was experimenting with digital post production. His unique style was best featured in Shots magazine.

From now on, Beyer focused on pure photography, story telling and cinematic images.

As a result, Beyer shot his first short film Phantom (1998), which premiered at the Berlinale (Berlin Film Festival).

Beyer now used advertising to tell stories and to work with actors, which was most visible in his music videos for Deine Lakaien and Eartling.

He directed TV spots for Frankfurter Allgemeine Zeitung, SWR, Audi, Renault and Coca-Cola, which won him silver and gold Lions at the renown Cannes Lions Festival, as well as Gold at the New York Film Festival, Gold at the Art Directors Club of New York.

Beyer moved back to Paris (1999), where he continued his work with his new production company Chased by Cowboys and his new business partner Edward Grann. Beyer's visual style enabled him to enter into car advertising. His campaign for Infinity (2001) and collaboration with advertising agency Chiat Day, started his career in American advertising.

He joined Chased by Cowboys in Venice, California, owned by Exec. Producer Linda Ross and directed renown campaigns, such as Mercedes's launch of the E Class and the epic Super Bowl spot for the new Ford F 150 truck (2004). Beyer further directed TV spots for Lexus, Canon, Nike, BMW, Cadillac and Land Rover.

Many awards followed : Gold at the Cannes Lions Festival, Gold at the Clio Festival etc...

Beyer also started a career in Japan. His campaign for Nissan Stagea and collaboration with advertising agency Hakohodu was extremely successful.

Beyer shared his time between Paris and Los Angeles (2003 - 2008). Directing and producing for his own company Chased by Cowboys.

In 2004, Beyer directed his first TV Show Gottschalk America,[1] featuring celebrity host Thomas Gottschalk. In the same year, Beyer collaborated with Michael Moore on his campaign against former US president George W. Bush. Beyer directed a spot, which shows George W. Bush as the great dictator, recreating the famous dance with the globe of Charlie Chaplin masterpiece The Great Dictator. The spot won Gold at the non profit AD Spot Festival.

In 2008, Beyer moved to Lucerne in Switzerland, where he lives and works until today.

Beyer is now working on his first movie script. He also directs TV spots and music videos (he is represented by White Label in the US market and Black Label for the European market). He recently shot campaigns for Hornbach, Audi, Lexus, Jeep, Mercedes, Sky, Smart, Axe, O2 (Telefónica) and Adidas.

His campaign for Hornbach and his spot for Caritas won Beyer numerous, international awards, such as Lions in Cannes, Clio Awards, Cresta Awards, ADC, LIA, Eurobest, Spotlight, Klappe etc...

Filmography

Short Films

• Phantom (1998)
• 99 (2000)

Documentaries

• Düsseldorf (1991)

Web Films

• Die MTV - OMA (2001)
• Die Klitschkos (2011)
• Kaufhaus Des Irrsinns (2012)
• Harald & Franz (2014)
• Bosch (2015)

Music Videos

"Candy Oh" - Bond (1992) "Où trouver les violins" - Art Mengo (1992) "Baby Blues" - Eddy Mitchell (1992) "Cocaine" - Soul Patrol (1992) "Not Gonna Change" - Swing Out Sister (1992) [2][3] "Coming On Strong" - The Shamen (1993) "Blood Makes Noise" - Suzanne Vega (1993) [4][5] "99.9 Fahrenheit" - Suzanne Vega (1993)[6] "Nowhere" - Therapy? (1994) "Run to the Sun" - Erasure (1994) [7] "Snail Shell" - They Might Be Giants (1994) [8][9] "Destination Echnaton" - The Shamen (1995) "This Is Music" - The Verve (1995) "Leavin'" - Tony Toni Tone (1995) "Evangeline" - The Cocteau Twins (1995)

"Love Religion" - U96 (1995) "Chain Reaction" - Hurricane N°1 (1995) "Fire" - Die Krupps (1996) "Ease Your Mind" - Galliano (1996) "Mind Machine" - Deine Lakaien (1996) "Away" - Deine Lakaien (1997) "Echo On My Mind" - Earthling (1997) "Fly" - Aaron Flower (1997) "Crazy" - Düsenjäger (1998) "Flamboyant" - Pet Shop Boys (2004) "36 Grad" - Zweiraumwohnung (2011) "Out the Blue" - Sub Focus ft Alice Gold

Advertisements

DIESEL - Motor Gang FORBES MAGAZINE - Party GAPSTAR - Cadillac VITOS - Le Pull ALPIA - Schokoladenmeister - Campaign of 12 films FISKARS - Scissor CLORETTES - Gum DER SPIEGEL - the wall KARLSBERG PILSENER - the messenger RADIO NRJ - party PANASONIC - Videorecorder des Jahres TUI - Tochter APOLLINARIS - Campaign of 4 films FREUNDIN - Campaign of 4 Films JUNGHANS - Airport MERCEDES - Colours MERCEDES - Kilometer OTTO VERSAND - Red Dress SCHIESSER - Rowing SPARKASSE - Girl SWATCH - Campaign of 10 films SWISS AIR - Business Class COLGATE - Bathroom FROSTA - Campaign of 3 films HOLLYWOOD CHEWING GUM - Campaign of 3 films NECTA - Pineapple NTV - Fernsehen macht dumm - Campaign of 4 films BUNTE - Claudia Schiffer LANGNESE - Blizz AUDI - the Trip RENAULT - Megane FRANKFURTER ALLGEMEINE ZEITUNG - Dahinter steckt immer ein kluger Kopf - Campaign of 3 films DEUTSCHE TELEKOM - Skype L OREAL - Expedition NIKE - Michael Stich SWR - Violence SWR - Class Room SWR - Father & Son COCA COLA - Armpits INFINITY - Campaign of 8 films NIKE - Young heroes K-SWISS - The Vibe LEXUS - Ralley MAZDA - Zoom Zoom - Campaign of 10 films MERCEDES - Production Line GERMAN RED CROSS - Coins LUCKY STRIKE - Coin FISHERMANS FRIEND - Trip NISSAN - Stagea - Campaign of 7 films[10] CADILLAC - Sprinkler CANNON - Printer - Campaign of 3 films GM - Winter Drive GMC - Truck of the year - Campaign of 3 films THRIFTY - the works - Campaign of 2 films DEUTSCHE POST - The Breaks ONE - Engine ASAHI - Rush BMW - Digits FORD - F 150 - Campaign of 7 films DEUTSCHE BANK - Shopping BP - Journey SUZUKI - Campaign of 5 films Hyundai - Excellence

SIEMENS - Black & White BUICK - Campaign of 3 films CHEVROLET - record player PENZOIL - dragster QUAKER STATE - Race AUTOTRADER - the mix BMW - X5 - Campaign of 4 films LAND ROVER - New Land SNICKERS - The Giant H&M - Berlin MASERATI - Grand Tourismo POKERSTARS - Boris Becker PUMA - sleep VOLKSWAGEN - Scirocco SONY - Lola HORNBACH - Hymne [11][12][13][14] MERCEDES - Tinker[15] Chevrolet - Chevy runs deep - Campaign of 4 films JEEP - New York McFIT - die Klitschkos ADIDAS - Bayern NATO - Campaign of 3 films [16] DEUTSCHE TELEKOM - Football MEDIA MARKT - Kaufhaus des Irrsinns [17] RED BULL - X Fighters SKY - Karl Lagerfeld - Campaign of 3 films CARITAS - Fliegen CARITAS - Progress [18] CARITAS - Neighbours[19] BUNDESLIGA - racism NIKON - London 2012 ( Olympic Games ) OSRAM / SYLVANIA - Campaign of 3 films QBE - rocket SMART - Beep Beep SPARKASSE - Mütter POSTBANK - Pigs SKY - Champions League TOYOTA - Vellfire TOYOTA - Prius ADIDAS - Alaba[20] ASAHI - Super Dry AUSTRIAN AIRLINES - Campaign of 3 films McDONALD'S - Easy Morning[21] AXE - Mature WÜRTH - Market O2 - Campaign of 8 films [22][23] MCDONALD'S - 60 Years RWE - Germany SCHWEIZ TOURISMUS - 150 Years[24] SKODA - Line up WEB.DE - E Mail AMG - One man - one engine BOSCH - the plug JÄGERMEISTER - Campaign of 3 films MERCEDES BENZ - C Class - Campaign of 3 films [25] AUDI - Q [26][27][28] BMW GROUP - The next 100 years GOODYEAR - Juventus Turin ADIDAS - Bayern München[29] HORNBACH - Heldenkranz [30] RENAULT - Megane II MIGROS BANK - Slow motion SUZUKI - Ignis

Television

• RTL RAGAZZI" (1993)
• GOTTSCHALK AMERICA, 10 Episodes" (2003 / 2004)
• SALUT HELMUT, pilot" (2007)

Awards

• 2017 : GERMAN ART DIRECTORS CLUB ADC. Bronze for film "Heldenkranz" (category: TV)
• 2017 : CICLOPE INTERNATIONAL FESTIVAL OF CRAFT. Winner for film "Heldenkranz" (category: Writing)
• 2017 : ANNUAL MULTI MEDIA AWARDS. Gold for film "Heldenkranz" (category: TV / Film)
• 2017 : SPOTLIGHT AWARD. Silver for film "Heldenkranz" (category: Digital Campaign)
• 2017 : DIE KLAPPE. Bronze for film "Heldenkranz" (category: TV)
• 2017 : AME Awards. Gold for film "Heldenkranz" (category: media film)
• 2017 : AME Awards. Silver for film "Heldenkranz" (category: social media)
• 2017 : EURO BEST. Finalist for film "Heldenkranz" (category: Integrated)
• 2017 : JAHRBUCH DER WERBUNG. Bronze for film "Heldenkranz" (category: Integrated)
• 2016 : London International Awards. Bronze for film "Heldenkranz" (category: Verbal Identity)
• 2015 : RED DOT AWARD . Winner for film "I’m loving’ it 2.0" (category: Sound Design)
• 2015 : GERMAN ART DIRECTORS CLUB ADC. Finalist for film "I’m loving’ it 2.0" (category: Music / Sound)
• 2015 : London International Awards. Bronze for film "I’m loving’ it 2.0" (category: Sound)
• 2015 : GERMAN ADVERTISING FESTIVAL. Winner for film "Global Neighbors" (category: Art Direction)
• 2015 : Cresta International Advertising Awards. Winner for film "Progress" (category: Craft : Special Effects)
• 2014 : CICLOPE INTERNATIONAL FESTIVAL OF CRAFT. Gold for film "Global Neighbors" (category: Production Design)
• 2014 : Clio Awards. Finalist for film "Global Neighbours" (category: TV / Cinema)
• 2014 : Canadian Conference of the Arts. Gold for film "Easy Morning" (category: TV)
• 2013 : MOBIUS AWARD CALIFORNIA. Winner for film "easy morning" (category: TV)
• 2012 : GERMAN ART DIRECTORS CLUB ADC. Finalist for film "Kaufhaus des Irrsinns" (category: TV / Cinema)
• 2012 : AME Awards. Finalist for film "never give up" (category: Film Direction)
• 2012 : Cannes Lions International Festival of Creativity. Finalist for film "Progress" (category: Cinematography)
• 2012 : Cannes Lions International Festival of Creativity. Finalist for film "Progress" (category: Sound Design)
• 2012 : NEW YORK FESTIVALS. Finalist for film "never give up" (category: on line Films)
• 2012 : Communicator Awards. Gold Award of Excellence for film "Avoid Crash" (category: TV)
• 2012 : Communicator Awards. Silver for film "Safety Hazards" (category: TV / Cinema)
• 2012 : Communicator Awards. Silver for film "Safety Proofing" (category: TV / Cinema)
• 2012 : Communicator Awards. Silver for film "Dashboard Lights" (category: TV / Cinema)
• 2012 : TELLY AWARDS. Silver for film "Safety Hazards" (category: Automotive)
• 2012 : TELLY AWARDS. Silver for film "Safety Proofing" (category: Automotive)
• 2012 : TELLY AWARDS. Bronze for film "Dashboard Lights" (category: Automotive)
• 2012 : TELLY AWARDS. Bronze for film "Avoid Crash" (category: Automotive)
• 2012 : RED DOT AWARD. Grand Prix for film "Progress" (category: TV / Cinema)
• 2011 : GERMAN ART DIRECTORS CLUB ADC. Bronze for film "never give up" (category: Internet Films)
• 2011 : GERMAN ART DIRECTORS CLUB ADC. Finalist for film "never give up" (category: Casting)
• 2011 : DIE KLAPPE. Bronze for film "never give up" (category: online Film)
• 2010 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Hymne" (category: TV / Cinema )
• 2010 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Hymne" (category: Craft / Director)
• 2010 : London International Awards. Silver for film "Hymne" (category: Direction)
• 2010 : London International Awards. Silver for film "Hymne" (category: Cinematography)
• 2010 : SPOTLIGHT AWARD. Gold for film "Hymne" (category: TV / Cinema)
• 2010 : DIE KLAPPE. Gold for film "Hymne" (category: Best Direction)
• 2010 : DIE KLAPPE. Gold for film "Hymne" (category: Best Commercial)
• 2010 : DIE KLAPPE. Silver for film "Hymne" (category: Best Script)
• 2010 : DIE KLAPPE. Bronze for film "Hymne" (category: Cinematography)
• 2010 : EPICA AWARD. Gold for film "Hymne" (category: Household Maintenance)
• 2003 : AD SPOT AWARD. Gold for film "the great Dictator" (category: non profit)
• 2001 : Clio Awards. Bronze for film "Rally" (category: Cinematography)
• 2000 : INTERNATIONAL AUTOMOTIVE ADVERTISING AWARDS. Certificate of Excellence for film "Wake, Balance, Clouds QX 4 ( three films )" (category: Sports Utility)
• 2000 : INTERNATIONAL AUTOMOTIVE ADVERTISING AWARDS. Certificate of Excellence for film "Lightning, Treeshade I30 ( two films )" (category: Passenger Cars)
• 2000 : THE 2000 AURORA AWARDS. Gold Award for film "Wires" (category: Corporate Image / Promotion)
• 2000 : THE 2000 AURORA AWARDS. Gold Award for film "Infiniti Campaign 1" (category: Advertising Campaign)
• 2000 : THE 2000 AURORA AWARDS. Gold Award for film "Infiniti Campaign 2" (category: Advertising Campaign)
• 2000 : THE 2000 AURORA AWARDS. Gold Award for film "Infiniti Campaign 3" (category: Advertising Campaign)
• 2000 : THE NEW YORK FESTIVALS. Finalist for film "Real Life" (category: Cinema Commercial)
• 1999 : Cannes Lions International Festival of Creativity. Gold Lion for film "Father and Son" (category: Public Service)
• 1997 : Cannes Lions International Festival of Creativity. Finalist for film "Classroom" (category: Public Service)
• 1997 : NEW YORK FESTIVALS. Gold for film "Dahinter steckt immer ein kluger Kopf" (category: TV / Cinema)
• 1997 : DIE KLAPPE. Gold for film "Scheiss Kinder" (category: TV / Cinema)
• 1996 : Cannes Lions International Festival of Creativity. Silver Lion for film "Terminator" (category: Public Service)
• 1996 : DIE KLAPPE. Silver for film "Father and Son" (category: TV / Cinema)
• 1994 : Cannes Lions International Festival of Creativity. Finalist for film "Mädchen" (category: TV)
• 1994 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Numbers" (category: TV)
• 1993 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Television" (category: TV / Campaign)
• 1993 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Diet" (category: TV / Campaign)
• 1993 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Mercedes Sondermodelle" (category: TV / Cinema)
• 1992 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Videorecorder des Jahres" (category: TV)
• 1992 : GERMAN ART DIRECTORS CLUB ADC. Bronze for film "Mach sein" (category: TV / Cinema)
• 1992 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Red Triangle" (category: TV / Cinema)
• 1992 : GERMAN ART DIRECTORS CLUB ADC. Silver for film "Schokoladenmeister" (category: TV)

References

1. "Gottschalk America"
2. "Artists and Music", Billboard, June 13, 1992
3. "Music Videos", Billboard, June 20, 1992
4. "Blood Makes Noise", IMVDB
5. "Music Video", Billboard, August 8, 1992
6. "99.9 Fahrenheit", IMVDB
7. "Music Videos", Billboard, July 16, 1994
8. "Music Videos", Billboard, July 30, 1994
9. "Snail Shell", This Might be a Wiki, December 3, 1993
10. "Nissan TVCF series 2002-2008", Seiichi Okura
11. "Hornbach-Werbespot räumt ab", 20Min, June 21, 2010
12. "Hornbach und Heimat gehen unter die Dichter", Horizont online, September 15, 2009
13. "Heimat stimmt für Hornbach Die Hymne des Machens an", W&V, September 14, 2009
14. "Klappe: Hornbach Spot "Hymne" mit drei Mal Gold und ein Mal Silber", PR Journal, March 27, 2010
15. "Mercedes Diesel Tinker Inside", Inspiration Room, June 4, 2007
16. "Crossroad's director Nico Beyer completes trio of spots for NATO", Crossroads, June, 2009
17. "Alles so schön bunt hier: Die erste Ogilvy-Kreation für Media-Markt", W&V, September 29, 2011
18. "Progress", Clio Awards, 2012
19. "Global Neighbors", Clio Awards, 2014
20. "Adidas: Dieckertschmidt rückt Bayern-Star Alaba ins Rampenlicht", Horizont, 11 February 2015
21. "McDonald’s Markenauftritt zum 60. Geburtstag", Gute Werbung, January 6, 2015
22. "O2 bewirbt neue Partnerschaft mit Sky in einer großen Kampagne", New Business, January 17, 2017
23. "O2 / iPhone", LS Productions
24. "LEO BURNETT SCHWEIZ «150 JAHRE SCHWEIZER WINTERTOURISMUS»", Seiler's Werbeblog, October 21, 2014
25. "Mercedes, 'Shattered', 'One Car' & 'Small Stuff'", Moving Picture Company
26. "Thjnk Berlin inszeniert das Q in SUV", Horizont, February 15, 2016
27. "thjnk Berlin and Audi Germany celebrate the Q in the Q models.", Thjnk, February 15, 2016
28. "Mercedes – One Car", The Aerial Edge
29. "Real-Star Özil läuft zu Adidas über", W&V, July 11, 2013
30. "Client Award Shortlist: Der "Heldenkranz" von Hornbach", W&V, April 24, 2017

External links

• Nico Beyer on IMDb