Negro (candy)

Negro is a candy originating from Subotica which was invented by József Ruff[1] living and working in the Kingdom of Yugoslavia.[2] This brand of candies has been produced by Pionir (the successor of Ruff's confectionery production) since the 1920s[3] in Serbia[4]. In Hungary, it was produced by Győri Keksz until 2019. The product's slogan is "the chimney sweep of the throat". On its wrapper a chimney sweeper is depicted sweeping a chimney.[5] It gets its originally black colour from active carbon and anise which is similar in taste to licorice, and taste from menthol added. Its full recipe is an industrial secret.[6][7] Since 2018, production of Győri-branded Negro has been moved to Gebze, Turkey.[8]

Negro
Sweets
Founded1920 
FounderJózsef Ruff
Headquarters
Serbia
Websitehttp://www.negro.hu/ https://www.pionir.rs/catalog/tvrde-bombone-i-karamele/negro/
Hungarian Negro
Serbian Negro candies

The name Negro has sometimes mistakenly been seen as racist.[9][10] The name refers to its inventor, Pietro Negro, and the word "black" (as the most popular version of the candy is black) is not connected to people of African descent.

References
  1. "INDUSTRIJA I INDUSTRIJALCI SUBOTICE (1918-1941)" (PDF). Suistorija.files.wordpress.com. Retrieved 23 January 2018.
  2. SZERBHORVÁTH GYÖRGY. "A szabadkai zsidóság történetéről" (PDF). Regio.tk.mta.hu. Retrieved 23 January 2018.
  3. "Najpoznatiji odžačar grla" (PDF). Valicon.net. Retrieved 23 January 2018.
  4. "Pionir d.o.o. - Artikli - Istorijat". A-pionir.com. Retrieved 23 January 2018.
  5. "The wrapper of Negro". M.cdn.blog.hu. Retrieved 23 January 2018.
  6. "A torok rejtélyes kémény-seprője". Népszabadság. 13 April 2005. Archived from the original on 11 February 2013. Retrieved 14 April 2013.
  7. "Macskanyelvtől a pöttyösig". Szabad Föld. 23 May 2009. Retrieved 14 April 2013.
  8. Origo. "Bezár a győri Negro gyár". origo.hu (in Hungarian). Retrieved 2020-07-20.
  9. "Lost in translation". Spinor.info. Retrieved 23 January 2018.
  10. "Negro Candy: A Racist Confectionery? - Bad Record Covers". Badrecordcovers.com. Retrieved 23 January 2018.


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