Neethaane En Ponvasantham (soundtrack)

Neethaane En Ponvasantham (transl. You are my Golden Springtime) is the soundtrack album, composed by Ilaiyaraaja, to the Indian romance film of the same name, directed by Gautham Menon that stars Jiiva and Samantha. The album features eight tracks, with lyrics penned by Na. Muthukumar. The album was one of the most anticipated musicals of 2012 in Tamil cinema.[1] The production house sold the musical rights at an altitudinous price of ₹20 million (US$280,000), setting a record price for audio rights acquirement which were sold to Sony Music India.[2][3] It was released during a live concert on 1 September 2012. The film's Telugu version, Yeto Vellipoyindhi Manasu, also directed by Gautham Menon, reuses the same soundtrack.

Neethaane En Ponvasantham
Album Cover
Soundtrack album by
Ilaiyaraaja
Released1 September 2012
Recorded2011–2012
GenreFeature film soundtrack
Length42:00
LanguageTamil
LabelSony Music Entertainment
ProducerIlaiyaraaja
Ilaiyaraaja chronology
Prasad
(2012)		 Neethaane En Ponvasantham
(2012)		 Yeto Vellipoyindhi Manasu
(2012)

Development

Menon approached Ilaiyaraaja to compose music for the film.[4] The film marked the first-time collaboration of Menon and Ilaiyaraaja.[5] Menon further clarified that he had decided to rope in Ilaiyaraaja for Neethaane En Ponvasantham, while working on the scriptment of the film already.[6] 7 singers have lent their voices for the songs, including composer Ilaiyaraaja, Karthik, Raaja's son Yuvan Shankar Raja, N. S. Krishnan's grand daughter Ramya NSK, Suraj Jagan, Sunidhi Chauhan and Bela Shende.[7]

Ilaiyaaraja instantaneously composed the songs on harmonium with the singers in Chennai. In London, the rest of the recording with the background score was completed at Angel Recording Studios for which Anglo-Indian Music Productions was hired, providing singers, a 108-piece orchestra and percussion.[8] The 108-piece live symphony orchestral music was revealed to be the opening part of a song.[9] A children's choir was also used as backing vocals in a song.[10] Reports surfaced that the leading pair had lent their voices for the title track in the film,[11] but the lead actress denied the rumour.[12] Karthik stated that he had sung two songs for the film and the respective Telugu version as well.[13] All lyrics were penned by Na. Muthukumar, replacing film director Gautham Menon's usual associate lyricist Thamarai for the first time.[14]

The production house sold the musical rights at an altitudinous price of ₹20 million (US$280,000), setting a record price of audio rights acquirement which were sold to Sony Music India.[15][16]

Marketing

A short audio trailer featuring the instrumental part of a song with visuals depicting the director, the choir, the artistes and the music director during the recording sessions at Angel Recording Studios, London was released over the internet on 11 May 2012.[17] On 2 June 2012, coinciding with Ilaiyaraaja's 69th birthday, a short audio teaser of the song "Sayndhu Sayndhu Nee Paarkum Podhu" sung by Yuvan Shankar Raja was released over YouTube that received over fifty thousand playbacks in two days.[18] Nearly half-minute video teaser of the song was released online on 22 July 2012 by Sony Music South via YouTube, sharing then through their official social networking pages.[19][20] On 14 August 2012 a forty second teaser preview of the song "Ennoda Vaa Vaa" crooned by singer Karthik was released on YouTube that garnered one lakh views in less than 48 hours.[21]

Release

The album was released in a grand manner on 1 September 2012 at the Jawaharlal Nehru Indoor Stadium, Chennai.[22][23] Over one lakh audio CDs were booked in advance, prior to the audio launch.[24] Several noted film personalities were present at the event; directors K. Balachandar, Bharathiraja, Balu Mahendra, P. Vasu, Suresh Krishna, Venkat Prabhu, Samuthirakani and R. Sundarrajan, Ilaiyaraaja's sons and composers, Yuvan Shankar Raja and Karthik Raja, actors Suriya, Karthi, Jayam Ravi and Premji Amaren apart from the lead cast were among the attendees.[25] Gautham Menon hosted the event. The function featured a documentary on the composers, followed by instrumental renditions of some of Ilaiyaraaja's most popular compositions performed by a local orchestra. Selected songs from the soundtrack were first introduced by the main cast, director and actor Suriya and were later continued as stage performance by the respective singers.[25][26] The songs from the album were performed by Anglo-Indian Music Productions orchestra and the Hungarian National Philharmonic that was earlier roped in to work on the background score.[27] The audio launch function was telecast on 16 September 2012, 1430 hrs IST on Jaya TV. Parts of "Ennodu Va Va" were shown while singer Karthik was giving a live performance of the song.[28]

Track listing

The track list was revealed online on 29 August 2012.[29]

All lyrics are written by Na. Muthukumar.

No.TitleArtist(s)Length
1."Kaatrai Konjam"Karthik05:34
2."Pudikale Maamu"Suraj Jagan, Karthik06:00
3."Yennodu Vaa Va"Karthik04:19
4."Saayndhu Saayndhu"Yuvan Shankar Raja, Ramya NSK06:07
5."Pengal Yendral"Yuvan Shankar Raja04:06
6."Mudhal Murai"Sunidhi Chauhan03:55
7."Sattru Munbu"Ramya NSK05:57
8."Vaanam Mella"Ilaiyaraaja, Bela Shende06:02
Total length:42:00

Reception
Professional ratings
Review scores
SourceRating
Musicperk[30]
Music Aloud[31]
Behindwoods[32]
Tamil Music Review[33]
Movie Black Box[34]

The soundtrack received highly positive reviews from music critics. Musicperk.com quoted, "A great musical from Raja after a long time. All hail the Maestro."[35] Milliblog called the soundtrack "every Raja fan's wet dream".[36] Music Aloud's review said – "A musical extravaganza was promised, and a musical extravaganza has been delivered."[37] Behindwoods said, "It's a strong comeback for Ilaiyaraja and this has turned out to be another musical treat from Gautham Menon. A new superhit combo is born!!! [sic]"[38] NDTV quoted "Neethaane En Ponvasantham perfect rendition of melody, trance" and said "You couldn't have asked for a better album. Pick up this album and get drenched in the musical shower".[39]

gollark: I... don't think so, randomly generating images would be trivial and look bad.
gollark: People kind of understand the general architecture, but AI stuff is trained on large volumes of data and evolves to the point where you can't know exactly *how* it does things.
gollark: You could, however, automatically pull ones from reddit.
gollark: Not practical, too broadly defined.
gollark: Well, it works.

References
  1. "Samantha says Ilayaraja is great". Times of India. 30 April 2012. Retrieved 1 May 2012.
  2. "Sony Music acquires Neethane Enn Ponvasantham". Times of India. 12 June 2012. Retrieved 17 June 2012.
  3. "2 crore for NEP audio rights!". Times of India. 10 May 2012. Retrieved 10 May 2012.
  4. "Gautham's does it for second time in 'Neethane En Ponvasantham' – Tamil Movie News". IndiaGlitz. 7 September 2011. Retrieved 28 September 2012.
  5. "Why Gautham took on Raja! – Times of India". Articles.timesofindia.indiatimes.com. 20 August 2012. Retrieved 28 September 2012.
  6. "Why Nep And Ilayaraja? Gautham Menon Opens Up – Gautham Menon – Jiiva – Samantha – Neethane En Ponvasantham – Neethane En Ponvasantham Teaser – Ilayaraja – Tamil Movie News". Behindwoods.com. 20 August 2012. Retrieved 28 September 2012.
  7. "The MAESTRO'S MAGIC continues". The Hindu. Retrieved 7 September 2012.
  8. "Ilayaraja records with London based orchestra for Tamil film". Firstpost. 30 March 2012. Retrieved 12 August 2012.
  9. "Video: Ilaiyaraaja's latest melodies for Tamil film NTEPV". Firstpost. 20 May 2012. Retrieved 22 May 2012.
  10. "autham records with Ilayaraja in London". Sify. 16 April 2012. Retrieved 17 April 2012.
  11. "Jiiva – Samantha to croon NEP title track! – Tamil Movie News". IndiaGlitz. 11 April 2012. Retrieved 28 September 2012.
  12. "Don't believe in rumors about Gautham's film: Samantha". Times of India. 12 April 2012. Retrieved 12 April 2012.
  13. L Romal M Singh (Wednesday, 20 June 2012, 20:29 IST). "'Karthik, just Karthik!'". DNA-India. Retrieved 30 June 2012, 20:32 IST.
  14. "Gautham Menon's choice changed for NEPV". Times of India. 30 March 2012. Retrieved 6 April 2012.
  15. "Sony Music acquires Neethane Enn Ponvasantham". Times of India. 12 June 2012. Retrieved 17 June 2012.
  16. "2 crore for NEP audio rights!". Times of India. 10 May 2012. Retrieved 10 May 2012.
  17. "NEP's audio teaser out!". Times of India. 11 May 2012. Retrieved 1 June 2012.
  18. "It is Ilayaraja, Gautham Menon and Yuvan Shankar Raja!". Behindwoods. 4 June 2012. Retrieved 5 June 2012.
  19. "The WAIT IS OVER!!". Sony Music South on Facebook. 22 July 2012. Retrieved 22 July 2012.
  20. "Saindhu Saindhu on Sunday". Times of India. 20 July 2012. Retrieved 20 July 2012.
  21. "Ennoda Vaa Vaa – Neethane En Ponvasantham Official New Song Teaser feat. Jiiva, Samantha". Sony Music India Official YouTube Channel. 14 August 2012. Retrieved 15 August 2012.
  22. "NEP- A nostalgic musical night from Gautham Menon!". Sify. 2 September 2012. Retrieved 2 September 2012.
  23. "The countdown has begun: Two back to back days of gala celebration and legendary music on the 1st & 2nd of September". Sony Music South via Facebook. 23 August 2012. Retrieved 23 August 2012.
  24. "Neethane En Ponvasantham audio sees record sales". Times of India. 5 September 2012. Retrieved 13 September 2012.
  25. "Raja Kayya Vecha… Adhu Wrong'a ponadhillae…". Behindwoods. 2 September 2012. Retrieved 2 September 2012.
  26. Anupama Subramanian (7 August 2012). "Raja to captivate fans at NEP audio launch". Deccan Chronicle. Retrieved 8 August 2012.
  27. "Raaja on a Hungarian note – Times of India". Articles.timesofindia.indiatimes.com. 29 August 2012. Retrieved 28 September 2012.
  28. "NEP- A nostalgic musical night from Gautham Menon!". Sify Movies. 2 September 2012. Retrieved 24 September 2012.
  29. Ramchander (29 August 2012). "Get Neethaane En Ponvasantham track list". OneIndia Entertainment. Retrieved 30 August 2012.
  30. Sri Krishna (1 September 2012). "Neethane En Ponvasantham". Musicperk.
  31. Vipin (31 August 2012). "NEETHAANE EN PONVASANTHAM – MUSIC REVIEW (TAMIL MOVIE SOUNDTRACK)". Music Aloud.
  32. "Neethaane En Ponvasantham perfect rendition of melody, trance". Behindwoods. 1 September 2012.
  33. "Neethane En Ponvasantham Audio Review". Tamil Music Review. 1 September 2012.
  34. "Neethane en ponvasantham Music review". MBox. 1 September 2012.
  35. Sri Krishna (1 September 2012). "Neethane En Ponvasantham". Musicperk.
  36. "Neethaane En Ponvasantham (Music review), Tamil – Ilayaraja". Milliblog!. 1 September 2012. Retrieved 13 September 2012.
  37. "Neethaane En Ponvasantham – Music Review". Music Aloud. 31 August 2012. Retrieved 1 September 2012.
  38. "Neethaane En Ponvasantham Music Review – Neethaane En Ponvasantham Music Review". Behindwoods.com. Retrieved 28 September 2012.
  39. "Neethaane En Ponvasantham perfect rendition of melody, trance". NDTV. 7 September 2012. Retrieved 9 September 2012.
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