Nature's Basket

Nature's Basket is an Indian grocery delivery chain of retail stores focused in gourmet food. The company is headquartered in Mumbai, India and has multiple stores in cities like Mumbai, Bangaluru, Pune and Kolkata. It was acquired by Spencer's Retail Ltd, a RP-Sanjiv Goenka Group company in May 2019 from the Godrej Group in an all-cash deal.[5]

Nature's Basket
Subsidiary of Spencer's Retail Ltd [1]
IndustryFood & grocery
FoundedMumbai, Maharashtra, India 2005 (2005)
HeadquartersMumbai, Maharashtra, India
Key people
Avani Davda (managing​ director) [2]
Products
  • Fruits & vegetables
  • Indian grocery
  • Snacks & beverages
  • Delicatessen & cheese
  • Eggs & meat
  • Confectionary &​ patisserie
  • Gift hampers
Revenue
365 Crore [3]
Number of employees
1000+
ParentSpencer's Retail
Nature's Basket
Alexa rank 100,299 (Global, (October 2018) [4] 7629 (India, (October 2018) [4]
Current statusOnline

History

Nature's Basket was founded in 2005 as a "world food store" [6] and now operates 36 physical stores in cities such as Mumbai, Bengaluru, Pune and Kolkata.[7] The retail chain sells fresh vegetables, fruits, cold cuts, meats, cheese, organic foods and dairy products.[8]

It also operates as an online grocery store and mobile app platform which caters to 125 cities across India.[9][10]

Nature's Basket acquired Mumbai-based online grocery store Ekstop.com in 2015 to strengthen its online presence across 125 cities in India.[11]

In 2017, the company rebranded as a "Daily Food Delights" store, giving emphasis as a fresh quality neighbourhood store.[12]

The company was acquired by Spencer's Retail Ltd from Godrej Group in May 2019 in an all cash deal.[13]

Key people

Avani Davda is the managing director of Nature's Basket. She was the former CEO of Tata Starbucks.[14][15] She comes with the rich experience of working across consumer-facing sectors of the Tata Group viz. Tata Global Beverages, Taj Hotels, Infiniti Retail, Tata Housing and Tata Infrastructure & Realty.[16]

Awards

Nature's Basket has won awards in forums like Food & Grocery forum, Franchise India Retail Award for Omni Chanel performance, TRRAIN awards for Customer service etc.[17]

In-house brands

Nature's Basket has three brands under its name for exotic and organic produce:[18]

  • L'Exclusif : exotic products such as international gourmet, nuts, conserves, savories, digestives, chocolates, ice creams
  • Healthy Alternatives : organic and health-oriented food such as quinoa, gluten-free pasta, multi-grain atta (flour), pulses, roasted seed mixes. Twinkle Khanna launched the Nature's Basket Healthy Alternatives brand in Mumbai on 27 September 2016.[19][20]
  • Nature's : A range of essential foods, including dry fruits, spices, eggs, vegetables, rice, pulses, rice
  • Sonam Kapoor is associated with Nature's Basket since August 2019.[21]
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See also

References
  1. "About Godrej Nature's Basket".
  2. "Avani Davda Appointed New MD Of Godrej Nature's Basket".
  3. "Godrej Industries Director Report".
  4. "naturesbasket.co.in Site Overview". Alexa Internet. Retrieved 12 October 2018.
  5. "Spencer's to buy Nature's Basket from Godrej for ₹300 cr in cash - The Hindu BusinessLine". The Hindu BusinessLine.
  6. "Godrej Nature's Basket Seeks to Include 200 Cities Online by 2016".
  7. "Naturesbasket Official website".
  8. "Starbucks' Avani Davda appointed MD of Godrej Nature's Basket".
  9. "Godrej Nature's Basket Launched Pan-India Operations".
  10. "Godrej Nature's Basket bets big on E-Commerce".
  11. "Godrej Nature's Basket acquires Mumbai etailer Ekstop".
  12. "How Nature Basket Scripted A 180° Turnaround - Firstpost". www.firstpost.com. Retrieved 14 July 2018.
  13. "Spencer's Retail acquires Godrej Nature's Basket in Rs 300 crore all-cash deal". The Economic Times. 18 May 2019. Retrieved 16 October 2019.
  14. "Avani Davda joins Godrej Nature's Basket as managing director".
  15. "Avani Davda replaces Mohit Khattar as MD of retailer Godrej Nature's Basket".
  16. Gupta, Saumya (8 December 2017). "Avani Davda: Scaling back for more". Mint. Retrieved 8 July 2018.
  17. "Awards Godrej Natures Basket | naturesbasket.co.in". www.naturesbasket.co.in. Retrieved 16 October 2019.
  18. "Nature's Basket nurtures its own".
  19. "Twinkle Khanna reveals her healthy alternatives".
  20. "TWINKLE KHANNA LAUNCHES GODREJ NATURE'S BASKET HEALTHY ALTERNATIVE".
  21. Mukherjee, Writankar (30 August 2019). "Retail companies loosen purse strings to woo consumers". The Economic Times. Retrieved 16 October 2019.
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