National Bullying Prevention Month

National Bullying Prevention Month is a campaign in the United States founded in 2006 by PACER's National Bullying Prevention Center.[1] The campaign is held during the month of October and unites communities nationwide to educate and raise awareness of bullying prevention. Traditionally held the first week in October, the event was expanded in 2010 to include activities, education, and awareness building for the entire month. National Bullying Prevention Month is recognized in communities across the United States, with hundreds of schools and organizations signing on as partners. Facebook,[2] CNN[3] and Yahoo! Kids[4] have supported the month through media outreach and dissemination.

PACER developed the initial campaign National Bullying Prevention and Awareness Week in response to the need to raise awareness of bullying, as it was historically viewed "a childhood rite of passage" and believed that bullying "made kids tougher", when the reality is that bullying has devastating effects such as school avoidance, loss of self-esteem, increased anxiety, and depression. PACER reached out to the community through partnerships with education based organizations such as National PTA, American Federation of Teachers and National Education Association to provide schools, parents and students with resources to respond to bullying behavior and to begin the shift of societal acceptance of bullying to social change of addressing the issue through education and support. PACER disseminated nationwide press releases through the partners and media channels, encouraging a call to action to educate the community about their role in bullying prevention, which provided the groundwork for the campaign to be consistently recognized as an annual event.

History

October 2019 | National Bullying Prevention Month
  • Cartoon Network’s Stop Bullying, Speak Up partners to offer the interactive Include Someone, Make A Difference website, along with the official Include Someone Kit, with materials for up to 50 elementary students to encourage inclusive acts
  • Planet Fitness’s Judgement Free Generation partners to offer Students with Solutions initiative to help educators creatively engage their students in bullying prevention through art, writing, videos, graphic design, and photos
  • The official “Choose Kindness, Acceptance, & Inclusion” t-shirt is revealed with sales reaching 10,000
  • Instagram partners to create a new Teen Poster Series bringing to life creative ideas from Instagram’s Teen Bullying Prevention Design Workshop
  • The NBPM Poster Series is launched

October 2018 | National Bullying Prevention Month
  • Cartoonists with King Features Syndicate (a division of Hearst Publishing) united for kindness, acceptance, and inclusion. Ask a Cartoonist and Kings Features and Popeye.
  • Anne Arundel County School District in Maryland is sent a powerful message of unity, with the entire district celebrating Unity Day together using NBPC's resources, including 900 NBPC Unity Day posters to display in its 128 schools!
  • Almost 2000 posts to #UnityDay2018 on Instagram
  • Many celebrities including Ryan Seacrest, Kelly Ripka, Ginger Zee, cast members of “The Rookie” and “A Million Little Things,” and performer Elliana Walmsley supported by wearing orange.
  • The cast of “The View” spoke about Unity Day, everyone wore orange including shoes, earrings and blazers!
  • Disney showed a special screening of the Disney/Pixar animated short “Lou”. It was featured on Disney.com and available to watch for free on Unity Day.

October 2017 | National Bullying Prevention Month
  • New design for signature shirt featuring "Create a World Without Bullying"
  • TLC partners with PACER's National Bullying Prevention Center on the GIVE A LITTLE campaign
  • Launch of new pledge inviting everyone to "Unite for Kindness, Acceptance and Inclusion"
  • All In! A year-long educator toolkit now available to schools and communities at no cost.
  • Clarisonic partners with CLEAN THE MEAN campaign to build confident advocacy for self and others.
  • Disney created a new PSA, called Judy's Journey As Told By Emoji, which is focused on choosing Kindness and features Zootopia characters.
  • Disney talent wore orange on Unity Day, including cast members on the View, Felicity Huffman, Forrest Wheeler and cast from Fresh Off the Boat, cast from General Hospital, and more.
  • Babble, an online magazine and blog network courtesy of Disney, shared three new blog posts in October focused on bullying, in partnership with PACER's National Bullying Prevention Center.

October 2016 | National Bullying Prevention Month
  • Celebrating 10 year (2006-2016) anniversary!
  • StopBullying.gov celebrates 10 years with an anniversary blog.
  • OH MY DISNEY celebrates #ChooseKindness with this video featuring clips from favorite Disney moments to the tune of “Hold Me, Thrill Me, Kiss Me.”
  • Miami Dolphins host Hometown Huddle in partnership with PACER's National Bullying Prevention Center.
  • Loserville and cast celebrate Unity Day!

October 2015 | National Bullying Prevention Month

The 10th annual event in October 2015 PACER partners with:

  • Disney to produce a public service announcement titled “You are Braver, Stronger and Smarter Than You Think.”
  • TLC on Unity Day, which turned its logo orange and TLC celebrity talent spoke out about bullying prevention.
  • YouTube sensation Bethany Mota for a media tour and event at Mall of America in Minneapolis, Minn
  • Bystander Revolution for their Month of Action social media campaign.[5]

October 2014 | National Bullying Prevention Month

The ninth annual event in October 2014

PACER partners with:

  • Disney's “Choose Kindness” campaign. “Choose Kindness” is a bullying prevention campaign created by Disney ABC Television Group's efforts to encourage children and parents across the nation to help put an end to bullying by choosing kindness.
  • Nick Vujicic on raising awareness about bullying through PSA's and social media.
  • Facebook and Instagram to create a guide to help parents talk with their 13-year-old about online safety.
  • TLC on Unity Day, as their logo turned orange and TLC celebrity talent spoke out about bullying prevention.

October 2013 | National Bullying Prevention Month

The eighth annual month in October 2013

PACER partners with:

  • Green Giant to RAISE A GIANT, an open letter writing campaign for parents and to develop the student centric movement, THE WE WILL GENERATION
  • Disney and ABC Family on nationally aired PSA's.
  • Facebook Safety to promote events and resources

October 2012 | National Bullying Prevention Month

The seventh annual month was held in October 2012.

PACER partners with:

  • Disney at event at Mall of America featuring "Next Big Thing"
  • Katie Couric and Anderson Cooper recognize UNITY Day by going orange
  • Stopbullying.gov, the federal government's bullying prevention website, explores the history of PACER's National Bullying Prevention Month
  • Hollywood Teens Bring PACER Message to Shine from Yahoo!

October 2011 | National Bullying Prevention Month

The sixth annual was held in October 2011 and includes opportunities to partner, share activities, and support the movement.

National partners included PACER's National Bullying Prevention Center, National PTA, American Federation for Teachers, National School Climate Center (Bully Bust), National Education Association - NEA, National Association of State Directors of Special Education and many more!

Special events included:

• PACER's second annual Run, Walk, Roll Against Bullying. Other organizations around the country hold their own Run, Walk, Rolls using PACER's free online toolkit,

• PACER creates UNITY DAY with a call to action to "Make it orange, make it end, unite against bullying". Ellen DeGeneres wears orange to show her support.

• UNITY DANCE DAY Students around the country participate in PACER's first UNITY DANCE DAY, using music and dance to show support of those who are bullied.

October 2010 | National Bullying Prevention Month

The fifth annual event grows from a week to a month with October[6] designated National Bullying Prevention Month which unites communities nationwide to raise awareness of bullying prevention. The event is expanded to include free, downloadable activities, education, and awareness building for the entire month and the message is realigned to engage, educate and inspire other to join the movement. Educators, students, families, and individuals who care about students access the tools to address bullying in their school, recreational program, and community organizations. Over 700 partners and champions joined PACER Center against bullying join the cause. Yahoo! Kids features the campaign on their site for the third year and Facebook, Demi Lovato and PACER partner to reach millions on a cyberbullying prevention message. The month is featured on CNN's Anderson Coopers Town Hall meetings. Ellen DeGeneres[7] lists PACER Center as a bullying prevention resource on her website along with several other national media resources, such as CNN.com.

2009, Oct. 4 -10 | National Bullying Prevention Week

The fourth annual National Bullying Prevention Week was held Oct. 4 - 10, 2009.[8] The campaign title is condensed and retitled to "National Bullying Prevention Week". The mission of the week is realigned to encourage children, teens, adults, schools, and communities across the country to partner with PACER Center to prevent bullying. The movement is being given a boost with the launch of —a relevant, edgy Website created by and for teens. In addition to videos, stories, blogs, and social networking, the site features a toolbox of things teens and schools can do to address bullying—from creating their own videos to performing role plays for younger students. Teen sensation, Demi Lovato, also becomes the spokesperson[9] for PACER and the cause. A free, downloadable classroom toolkit is added to the campaign, along with interactive role plays. Over 300 partners sign for the event. Yahoo! Kids features the campaign on their site for the second year.

2008, Oct. 5 -11 | National Bullying Prevention Awareness Week

The third annual National Bullying Prevention Awareness Week was held Oct. 5 - 11, 2008.[10] It was sponsored by PACER Center's National Center for Bullying Prevention. Cosponsors were the National PTA, National Education Association, American Federation for Teachers, National Coalition for Parent Involvement in Education, and School Social Work Association of America. Yahoo! Kids features the week-long campaign on their website. Over 100 partners join the cause online.

2007, Oct. 21 - 27 | National Bullying Prevention Awareness Week

The second annual National Bullying Prevention Awareness Week was held Oct. 21 - 27, 2007.[11] It was sponsored by PACER Center's National Center for Bullying Prevention. Cosponsors were the National PTA, National Education Association, American Federation for Teachers, National Coalition for Parent Involvement in Education, and School Social Work Association of America. Teachers, parents, and children nationwide are encouraged to increase community awareness about the prevalence and impact of bullying on all children. Activities and materials such as contests, toolkits, and online bullying prevention training are available at .

2006, Oct. 22 - 28 | National Bullying Prevention Awareness Week Empowers Schools, Parents to End Childhood Harassment

National Bullying Prevention Awareness Week was held Oct. 22 - 28, 2006.[12] It is sponsored by PACER Center and cosponsored by National PTA, National Coalition for Parent Involvement in Education, and National Education Association. Teachers, parents, and children nationwide were encouraged to use bullying prevention activities and materials at PACER's interactive, animated website for elementary school students to help end bullying.

"Childhood bullying is a significant problem nationwide," said Paula F. Goldberg, executive director of PACER, a national parent center located in Minnesota. "It can cause school absenteeism, mental and physical stress, poor school performance, poor self-esteem, and, in some cases, school violence. Statistics show that 160,000 children in the United States miss school each day as a result of being bullied. That's not acceptable. "Teachers and parents can play a critical role in creating a climate where bullying is not tolerated. When adults and children stand together, bullying ends," Goldberg said.

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See also

References
  1. "Morgan Hill Times Article". Archived from the original on 2011-10-03. Retrieved 2011-02-15.
  2. Memi Support
  3. CNN.com posting - Activist Inspired by Down syndrome Son
  4. Yahoo! Kids Editor Blog Post
  5. "Join In! w/ PACER's National Bullying Prevention Center". Bystander Revolution. 21 October 2015. Retrieved 21 April 2016.
  6. The Bullying Stops Here
  7. Ellen Degeneres
  8. PR Newswire
  9. Great Schools Web site
  10. CHADD of Utah
  11. All Business
  12. "Morgan Hill Times Article". Archived from the original on 2011-10-03. Retrieved 2011-02-15.
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