Narcity Media

Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in 2015, and is based in Toronto, Ontario with offices in Montreal, Quebec. The company focuses on creating content for millennials in Canada and the United States.

Narcity Media Inc.
Formerly
MTL Blog Inc. (2013–2015)
Private
IndustryMedia
Advertising
Computer software
Technology
Founded2015 (2015)
FoundersCharles Lapointe
Joshua McRae
Headquarters
Toronto, Ontario, Canada
Key people
Charles Lapointe (CEO)
Kelly Chrjapin (CFO)
Erik Desjardins (CTO)
ServicesOnline services
Websitewww.narcitymedia.com

History

In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in Montreal.

In 2014, the company started offering sponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored.[1] In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands.[2]

In 2016, the company expanded to Vancouver and across the rest of Canada.[3] It also partnered with Telefilm Canada in October 2016[4] to distribute a video series featuring Canadian celebrities such as Charlotte Cardin and Kardinal Offishall.

In 2016, the company launched a "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through Facebook.[3][5]

Technology

Formerly powered by Wordpress, Narcity Media develops and maintains a CMS called Lilium CMS.[6] The software used to be opensource and hosted on GitHub. As of August 2020, the source code is not available anymore.

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References
  1. "MTL Blog Caught With Hidden Sponsored Content". Stop MTLBlog. August 2014. Retrieved 8 April 2017.
  2. "MTL Blog Inc". Federal Corporation Information - 868390-5. Retrieved 8 April 2017.
  3. Jacques, Gabrielle (6 April 2016). "Narcity Média à la conquête de l'ouest". Infopresse (in French). Infopresse. Retrieved 8 April 2017.
  4. Reid, Regan (21 October 2016). "Telefilm targets milllennials with social campaign". Playback Online. Playback Online. Retrieved 8 April 2017.
  5. Bilton, Ricardo (22 January 2016). "The Canadian approach to fighting ad blockers: trade ads for user data". Digiday. Digiday. Retrieved 8 April 2017.
  6. "Meet Erik Desjardins, our Chief Technology Officer". www.narcitymedia.com. Retrieved 2019-10-28.
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