Nameplate (publishing)
The nameplate (American English) or masthead (British English)[1][2] of a newspaper or periodical is its designed title as it appears on the front page or cover.[3] Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times".
References
- The Guardian: Newspaper terminology Linked 2013-06-16
- Newspaper terminology Archived pdf at WebCitation.
- "masthead, n." OED Online. Oxford University Press. December 2019. Retrieved February 26, 2020.
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