NUVI

Nuvi is a social media marketing company, who's SaaS (Software as a Service) platform is built to listen across social media and the internet in real-time, plan, publish, engage and analyze in one collaborative social marketing solution. The term "software as a service" (SaaS) is considered to be part of the nomenclature of cloud computing. There are very large numbers of conversations that take place daily in the social sphere; Nuvi retrieves the conversations to enable businesses and organizations to listen, view, respond or engage.[1]

Nuvi
Private
Traded asNUVI:US
Founded2012
HeadquartersLehi, Utah, Chicago, Illinois
Key people
Michael Mullarkey, CEO
Number of employees
150 (2016)
Websitewww.nuvi.com

Nuvi's SaaS-based Social Media Suite is used by 300 international customers and 800+ U.S. customers, including 85 customers in its home state of Utah.[2]

In August 2013, Nuvi launched a new tool to help analyze user groups on Twitter for trends.[3]

In August 2015, Nuvi launched "Audiences" as a tool to give marketers access to Facebook's total aggregated and anonymized topic data.[4]

In May, 2016, Nuvi expanded into its new 45,000 square foot building in Utah’s Thanksgiving Point Business Park.[1][5] An array of six 48” high-definition screens are located centrally in the Command Center to produce visual displays of social media feeds in real time. In addition to the Command Center, the office also features snack stations, a bleacher-style stadium conference room, open-area work spaces, and an indoor gym.[1]

In January, 2017, Nuvi was named Business of the Year for Utah County, Utah.[6]

In September 2017, Nuvi cut the ribbon for the Nuvi Basketball Center named for them at the Utah Valley University (UVU).[7][8][9]

In July, 2018, Nuvi was acquired by Chicago-based social media software firm and agency, Brickfish.[10]

In May, 2019, Brickfish rebranded its entire suite of social media software solutions as Nuvi.[11] The apps that are part of the Nuvi Suite are Nuvi Listen (social media listening), Nuvi Plan (content strategy and planning), Nuvi Publish (team collaboration and publishing), Nuvi Engage (reputation management), and Nuvi Analyze (campaign analytics).

In May 2019, Nuvi acquired Utah-based social healthcare software company, Banyan.[12]

References
  1. "NUVI Doubles in Size, Moves to New Headquarters in Lehi - Utah Business".
  2. "Social Media Giant NUVI Doubles in Size, Moves to New Headquarters in Lehi, Utah - Business Wire".
  3. "NUVI Launches Twitter Monitoring Tool - silicontap.com".
  4. https://www.broadwayworld.com/bwwgeeks/article/NUVI-Releases-Audiences-One-of-First-Tools-to-Give-Marketers-Access-to-Facebooks-Complete-Anonymized-and-Aggregated-Topic-Data-20150804
  5. "NUVI Expands Into New Utah Headquarters - silicontap.com".
  6. Herald, Karissa Neely Daily. "NUVI named Business of the Year in Utah County". Daily Herald. Retrieved 2017-07-30.
  7. https://www.uvu.edu/supportuvu/gifts-in-action/nuvi_ribboncutting.php
  8. https://www.deseretnews.com/article/865688726/UVU-basketball-Utah-Valley-cuts-down-the-nets-to-open-NUVI-Basketball-Center.html
  9. https://www.businesswire.com/news/home/20170913005723/en/Privately-Funded-NUVI-Basketball-Center-Open-UVU
  10. "Brickfish Enhances Social Platform with Addition of Nuvi's Listening and Intelligence Offering". www.businesswire.com. 2018-09-20. Retrieved 2019-06-10.
  11. "We Are Nuvi – Nuvi". Retrieved 2019-06-10.
  12. "Nuvi Acquires Social Healthcare Leader Banyan". www.businesswire.com. 2019-05-23. Retrieved 2019-06-10.
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