Mymuesli

Mymuesli is a German brand of breakfast cereals headquartered in Passau, Germany.

Mass customization

Mymuesli was the first company to allow their customers to create their own breakfast cereals, or "muesli", hence the company's name "mymuesli". Mass customization allows the customer to pick from a combination of preset ingredients (ex: for a car it would be the color, the interior, the sports or luxury package, etc.) to fit more closely to their needs and desires. Many car and computer companies such as Dell or BMW have applied this concept.

Mymuesli shop in Munich

A first

MyMuesli was co-founded by three German students: Max Wittrock, Philipp Kraiss, and Hubertus Bessau. While not the first to apply the concept of mass customization to food, Mymuesli was the first food company to use mass customization successfully. General Mills had tried to set up a custom cereal website but it failed[1] due to high cost and a non-receptive public. Many companies have copied the business model very closely in America and across Europe such as Chocomize, Chocri or MixMyOwn. Dr. Frank Piller, a leading German expert in the field and the administrator of Mass Customization & Open Innovation News, often cites Mymuesli as a successful and highly regarded mass customization business model.

gollark: I assume the new current ones are somewhat xenowyrmy, since apparently they came from breeding xenos, have a similar description, and came in the same release.
gollark: I've got entirely release ones now, except for my one free unused slot.
gollark: It would be really impressive if DC was broken enough that he could *accidentally* release a new dragon this way.
gollark: In fact, it's... entirely current ones in every biome?
gollark: Oh wow, TONS of "current" ones around now!

References
  1. http://mass-customization.blogs.com/mass_customization_open_i/2007/05/update_mymuesli.html
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