MyFitnessPal

MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to motivate users. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database.[1][2] In February 2015, Under Armour acquired MyFitnessPal.[3]

MyFitnessPal
Original author(s)Albert Lee
Mike Lee
Developer(s)MyFitnessPal, Inc.
Initial release2005
Operating systemAndroid, iOS
TypeHealth informatics, physical fitness
LicenseFreeware
Websitewww.myfitnesspal.com

History

In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.[4]

On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. MyFitnessPal had 80 million users at the time.[5]

On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.[6]

Security breach

On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers and government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach on the week of 19–25 March and learned that the leak happened sometime in February. The affected users were notified via e-mail[7] and in-app notifications. All MyFitnessPal users were required to change their passwords. [8]

gollark: Physicists do not sit around armchairishly going "hmm, what if stuff gets mass because of a 'field'?" and then getting it named after them.
gollark: If you are to actually make bold claims about theoretical physics instead of just paraphrasing random quantum things it would be beneficial to learn the relevant maths so you can understand the models.
gollark: I'm glad you are adding topic labels to this. This is very useful and I'd never have known this without you mentioning it.
gollark: Fascinating.
gollark: As far as I know this is only true of some things, and in general things just have mass because they have energy and ??? things occur with this.

See also

References
  1. "'My Fitness Pal' tops list on Consumer Reports' new diet ratings". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  2. "Consumer Reports Rates Diet Plans: MyFitnessPal, A Free App And Website, More Satisfying Than Weight Watchers". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  3. Lorenz, Taylor (February 4, 2015). "Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million". Retrieved May 26, 2018.
  4. "MyFitnessPal company profile". CrunchBase. Retrieved May 4, 2015.
  5. Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch. Retrieved May 26, 2018.
  6. Popper, Ben (May 4, 2015). "MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs". The Verge. Retrieved May 26, 2018.
  7. Bloomberg (March 30, 2018). "150 Million MyFitnessPal Accounts Have Been Hacked, Under Armour Says". Fortune. Retrieved May 26, 2018.
  8. Newcomb, Alyssa (February 14, 2019). "Hacked MyFitnessPal Data Goes on Sale on the Dark Web—One Year After the Breach". Fortune. Retrieved September 20, 2019.
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