Ms Yeah

Ms Yeah is a Chinese YouTube channel featuring cooking with office utensils and hosted by Ms Yeah (Chinese: 小野), real name Zhou Xiaohui (simplified Chinese: 周晓慧; traditional Chinese: 周曉慧). In each video, a dish, usually Chinese, is prepared using tools found in a typical office workspace. The videos are characterized by lack of narration, voiceover, or conversation, which helped to popularize the channel abroad.[2]

Ms Yeah
办公室小野
Personal information
BornXhou Xiaohui (周晓慧)
(1994-07-23) 23 July 1994
Chengdu, Sichuan
NationalityChinese
ResidenceChengdu
YouTube information
Channel
Years active2017–present
Genre
Subscribers9.19 million
Total views2.21 billion
Network洋葱视频 (Onion Video)[1]

According to Ms Yeah, she works at a creative company, which allowed her and her fellow coworkers to perform cooking in the office. Although the videos always have Ms Yeah as the main actor, the camera is primarily controlled by an unknown camera operator, while coworkers play bit parts.[2]

Most of the food cooked in the videos are common Chinese dishes and not difficult to prepare per se. Ms Yeah has admitted that the final results often did not taste good,[3] but the goal of her channel is not to teach viewers how to cook; hence there are no cooking instructions.[2]

I don't want to be a 'cooking teacher'. I don't want to teach you how to cook, and I don't want to teach the science of cooking. I just want to show you an attitude towards life. You can find the joy of life whenever and wherever you are."

Popularity

Some videos feature product placement; at a cost of 500,000 CNY, a product will be shown in the video. Unusually for a Chinese celebrity, the channel is more popular overseas than with domestic viewers, having 2.8 million followers on Facebook compared to 2.55 million on Weibo as of July 2017. Due to lack of narration, the videos have almost no language barrier. Furthermore, Ms Yeah and the production team use English on foreign social media, and in public appearances she appears to be fluent in English. This may explain the videos' popularity abroad.[4] As of September 2019, Ms Yeah has more than 7.51 million subscribers, making her one of the most successful Chinese YouTubers ever, despite the fact that access to YouTube has been restricted in China since 2008.

Controversy

In 2019, two girls aged 12 and 14 from Shandong, were injured, one of them fatally, after allegedly attempting to copy one of Ms Yeah's videos. Ms Yeah paid a compensation for the hospital bills of the girls, but denied responsibility, as she warned users not to copy the videos, and the girl did not copy the exact method.[5] Following the accident, she reportedly considered quitting the video series after netizens blamed her for being responsible for the girl's death, but after a one month hiatus she continued uploading.[6][7] The video that was reportedly imitated has since been removed from the channel.[5]

Personal life

Growing up, Zhou learned cooking from her father, who managed a hotel.[8]

She holds a degree in choreography from Sichuan Normal University[9] and a major in video directing. Her first job was an internship at Chengdu Radio & Television (成都电视台) as a video director, followed by a job as a wedding planner until working for her current employer.[10]

gollark: It is, but that is not actually the point.
gollark: Wrong.
gollark: The obvious approach to this task is to reduce bingo to something easier, like the halting problem.
gollark: Will you compile with `nim c` too?
gollark: Oh, Nim can compile to C, can't it...

References
  1. 洋葱视频CEO聂阳德："办公室小野"背后的男人-办公室小野-聂阳德-洋葱视频. ent.sina.com.cn. 16 November 2017.
  2. 办公室小野：一个有故事的女同学_全媒派_腾讯新闻. news.qq.com. 23 May 2017.
  3. "How to cook elaborate dishes using everyday office supplies - like China's newest internet star". Quartz. 27 April 2017.
  4. Zhuang Pinghui (29 July 2017). "A quirky office chef's global reach in China's e-celebrity era". South China Morning Post (scmp.com).
  5. "YouTuber pays compensation after 'copycat' death". 20 September 2019 – via www.bbc.com.
  6. "少女四肢炸爛！辦公室小野曝慘況 宣布重大決定". 東森新聞.
  7. ""办公室小野"回应女孩自制爆米花去世:配合调查 是时候关闭这些直播平台了，走在大街上都有一些拍视频的_KK新闻网". www.kknewsw.com.
  8. Quek, Eunice (1 November 2017). "Social media's famous "office chef" Ms Yeah gets offers to be chef and write cookbooks". Straits Times (straitstimes.com).
  9. ""办公室小野"背后的小野". tech.ifeng.com. 24 November 2017. Archived from the original on 4 July 2018.
  10. "Q&A Gossip! Is Office-Cooking Fake? Things you don't know about Ms Yeah!【Ms Yeah】". 办公室小野官方频道 Ms Yeah Official Channel.
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