Mook (publishing)

A mook (/mʊk/) is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines.[1][2]

The term is a portmanteau of "magazine" and "book". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique.[3] The format has become particularly popular in Japan, where several fashion designers publish "brand mooks" to promote their products.[1]

American examples of mooks include Make and Craft.[4]

References

Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit". Japan Real Time. The Wall Street Journal. Retrieved May 10, 2014.
Taillandier, Fanny (January 13, 2014). "Mooks are here to stay". FranceLivre. Retrieved May 10, 2014.
Cannon, Garland (2000). The Innovative Attraction of English. Manuscript, Narrative, Lexicon. Associated University Presses. p. 237. Retrieved May 10, 2014.
Lupton, Ellen (May 24, 2007). "It's a Magazine, It's a Book, It's a Mook". Cooper-Hewitt, National Design Museum. Smithsonian. Archived from the original on May 12, 2014. Retrieved July 16, 2014.

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[Brand_Mooks-1] Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit". Japan Real Time. The Wall Street Journal. Retrieved May 10, 2014.

[2] Taillandier, Fanny (January 13, 2014). "Mooks are here to stay". FranceLivre. Retrieved May 10, 2014.

[3] Cannon, Garland (2000). The Innovative Attraction of English. Manuscript, Narrative, Lexicon. Associated University Presses. p. 237. Retrieved May 10, 2014.

[4] Lupton, Ellen (May 24, 2007). "It's a Magazine, It's a Book, It's a Mook". Cooper-Hewitt, National Design Museum. Smithsonian. Archived from the original on May 12, 2014. Retrieved July 16, 2014.