Mobilewalla

Mobilewalla provides consumer data and artificial intelligence solutions to help organizations better understand and predict customer behavior.  Mobilewalla solutions are used by data scientists and marketers to get more out of their AI investments by making more informed business decisions and effectively acquiring, understanding and retaining their most valuable customers.[1]

Tracking of BlackLivesMatter Protesters

During the George Floyd protests, Mobilewalla tracked thousands of protesters using an advertising feature known as 'real-time-bidding' or RTB. The firm collected location data, IP addresses, device information and other information from ad companies to compile a profile of individual users, including racial background. In response, members of Congress penned a letter to the FTC to investigate Mobilewalla and other companies that had engaged in such practices. [2] It is unclear if Mobilewalla used that information for commercial purposes or turned that data over to law enforcement authorities.

References
  1. "Consumer Intelligence Platform - Mobile Marketing | Mobilewalla". www.mobilewalla.com. Retrieved 2020-07-31.
  2. [wyden.senate.gov/imo/media/doc/073120%20Wyden%20Cassidy%20Led%20FTC%20Investigation%20letter.pdf "Letter from the Office of Congressman Wyden"] Check |url= value (help) (PDF).


https://www.buzzfeednews.com/article/carolinehaskins1/lawmakers-demand-answers-mobilewalla-spying

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