Mixbook

Mixbook is an Internet-based photo design tool and photo product service based in Redwood City, California. Mixbook's service allows customers to design customized photo books, cards, calendars, canvas prints and photo prints through its online interface.[1] Mixbook derives its revenues by printing customized photo products and shipping it to customers.[2]

Mixbook
Private
Industryphoto books, photo cards, calendars, photo prints, canvas prints
Founded2006 (2006)
FoundersAndrew Laffoon, Aryk Grosz
Headquarters
Redwood City, California, USA
Number of employees
60
Websitemixbook.com

History

Mixbook was founded by Andrew Laffoon and Aryk Grosz, while attending The University of California, Berkeley. [3]

The company initially created a solution to help high school groups and students create their own yearbooks.[4] It launched its photo book editor tool in 2009 providing consumers with a way to create fully customizable photo books .[5] In 2010, Mixbook added calendars and photo cards to its product line.

Along with the acquisition of Scrapblog in 2011,[6] the firm grew four times in revenue and raised $10M from Level Equity.

In 2012, Mixbook released new features to their photo book editor tool which allowed user customization with Instagram. It also released a photo book app called Mosaic which allows users to build a book with photos found on their mobile device.[7][8]

In 2013, the firm launched another photo book service called Montage,[9] which offers a web-based interface, powered by image recognition technolog.

Mixbook was named "one of the best photo book making sites" by CNET.[10] Washington Post described Mixbook as “offering the ‘most customizable’ templates, fonts, and software—and also for options that meet any budget.”[11]

In 2015, Mixbook launched two new product lines for photo prints and canvas prints. Montage and Mosaic were featured on The Today Show, where Mosaic was highlighted as a favorite gift of the season.[12]

Awards and Accolades
  • #43, America's Most Promising Companies, Forbes[13]
  • #176 on Inc 500, Inc Magazine[14]
  • "Second fastest growing company in Silicon Valley", Silicon Valley Business Journal[15]

List of Acquisitions
  • WedPics, acquired by Mixbook in 2017[16] - WedPics had raised 10.7M[17] from IDEA Fund Partners, Bullpen Capital and more.
  • Scrapblog, acquired by Mixbook in 2011 - Scrapblog had raised $11.5M[18] from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [19]
  • Citrify, acquired by Mixbook[20]
  • Yobongo, acquired by Mixbook in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others.[21] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[22]
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References
  1. "Mixbook". Mixbook.com.
  2. "How Mixbook's founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
  3. "Making Photo Books With a Social Spin". Inc.com. 2012-07-02. Retrieved 2016-06-06.
  4. "7 Business Lessons from Mixbook CEO Andrew Laffoon". Free Enterprise.
  5. "Mixbook Launches Upgrade to Online Photo Book Editor". This Blog Has Moved to Blog.Mixbook.Com. 2009-03-09. Retrieved 2016-06-06.
  6. Schroeder, Stan. "Mixbook Acquires Scrapbooking Service Scrapblog". Mashable. Retrieved 2016-06-06.
  7. "Mixbook CEO: We create the story for you". CNBC. Retrieved 2016-07-07.
  8. Perez, Sarah. "Mixbook Reveals Mosaic: An Easy-To-Use App For Making Photo Books From Your iPhone". TechCrunch. Retrieved 2016-06-06.
  9. Perez, Sarah. "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". TechCrunch. Retrieved 2016-06-06.
  10. "The best and worst photo-book-making sites for you". CNET. Retrieved 2016-06-06.
  11. Roberts, Lindsey M. (2014-08-13). "Here are the best photo books for all those pictures languishing in your computer (and phone)". The Washington Post. ISSN 0190-8286. Retrieved 2016-06-06.
  12. "9 Valentine's Day gift ideas for family, friends". TODAY.com. Retrieved 2016-06-06.
  13. "Mixbook, America's Most Promising Companies". Forbes.
  14. "Mixbook, #176 in Inc 500". Inc Magazine.
  15. "The fastest growing companies in Silicon Valley - Silicon Valley Business Journal". Retrieved 2016-07-07.
  16. "Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings". Retrieved 2017-12-14.
  17. "WedPics | Crunchbase". Crunchbase. Retrieved 2017-12-14.
  18. "Scrapblog Funding Rounds". CrunchBase.
  19. "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog". TechCrunch. Retrieved 2016-06-06.
  20. "How Mixbook's founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
  21. "Yobongo to be acquired and shut down by Mixbook". Wall Street Journal.
  22. "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". TechCrunch.
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