Mike's Hard Lemonade Co.

Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Levittown, U.S.,[1] and founded in 1999 by Mark Anthony Group. The Canadian division has been owned by Labatt Breweries since 2015.[2]

Mike's Hard Lemonade Co. (USA)
Privately held company
IndustryFlavored Malt Beverages
FoundedApril 1, 1999 (April 1, 1999)
Headquarters
Levittown, PA
,
United States
Area served
United States of America
OwnerMike Reuter
Websitemikeshard.com

History

Mike's was introduced in Canada in 1996 as a mix of vodka, natural flavors and carbonated water. Mike's entered the U.S. market on April 1, 1999, replacing the vodka base with a proprietary malt base.

Products

Mike's is available in a variety of formats in both bottles and cans: singles, 6-packs, and multi-packs. All flavors and formats are 8% ABV, 5% ABV, or 3.2% ABV where required by law, and have been crafted to remove gluten.[3]

Besides hard lemonade, Mike's offers a variety of permanent and seasonal flavors including black cherry, strawberry and watermelon.[4]

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References
  1. Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes. Retrieved July 17, 2018.
  2. Emma Crawford Hampel (November 12, 2015). "Mark Anthony Group sells Mike's Hard Lemonade, Palm Bay to Labatt for US$350 million". Retrieved July 19, 2018.
  3. "Mike's Hard FAQ (nutrition)". Retrieved 21 May 2018.
  4. "Mike's Hard homepage". Retrieved 21 May 2018.
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