Michel Besnier

Michel Besnier (1928–2000) was a French heir and businessman. He served as the Chief Executive Officer of the Besnier Group, later known as Lactalis.

Michel Besnier
Born(1928-09-18)18 September 1928
Died11 June 2000(2000-06-11) (aged 71)
NationalityFrench
Spouse(s)Christiane Besnier
ChildrenEmmanuel Besnier
Jean-Michel Besnier
Marie Besnier Beauvalot
Parent(s)André Besnier

Early life

Michel Besnier was born on 18 September 1928 in Laval, Mayenne.[1] His father, André Besnier, founded the Besnier Group, a cheese company, in 1933.[2] He received a Certificat d'études primaires.[3]

Career

Président camembert.

Besnier started his career at the family business alongside his father in 1946.[1] After his father died in 1955, he became its Chief Executive Officer.[2]

He launched Président, the brand of camembert, in 1968.[3] He also acquired Lepetit, Lanquetot, puis Bridel, Lactel and Roquefort Société.[3] His success lay in his ability to predict the vast expansion of supermarkets.[3]

He changed the company name to Lactalis in 1999.[2]

Personal life

He married Christiane Besnier.[3] They had two sons, Emmanuel and Jean-Michel, and a daughter, Marie.[2][3] They owned a house in Marbella, Spain.[3]

Death

He died on 11 June 2000 at his Marbella home.[2][3] He was seventy-one years old.

gollark: Well, you don't want a government which entirely ignores large companies or also small companies.
gollark: I mean, alternatively, it's the art of paying people to agree with things somewhat more.
gollark: Lobbying somewhat problematic but probably unavoidable and I think you could help a bit by reducing government powers.
gollark: > As opposite extreme you could have a country with a super strict and specific constitution that is too holy for any politician to change (maybe a theocracy) but the gov controls most of the industryThe *government* still has a lot of political power inasmuch as it controls lots of things.
gollark: No planet, so... ageoism?

References

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