Meru Cabs

Meru Cabs is an Indian ridesharing company based in India.[1] Founded by Mr. Neeraj Gupta in 2006, the company is headquartered in Mumbai. Meru revolutionized the way people travelled in cabs by offering AC cabs at their doorstep with a single call. This goes way back in time when the black and yellow taxis (Kaali-peeli taxis) largely dominated Mumbai city roads. Meru is also accredited to be one of the first Indian companies to introduce electric vehicles in its fleet. The initial investment from True North (formerly known as Indian Value Fund Advisors) in 2006 accelerated Meru’s journey. Today, Mahindra and Mahindra holds a majority stake as the company continues to offer a wide range of mobility services to individuals as well as business houses across India. Currently, Meru provides app based transportation services like city rides, city rentals, airport transfers, and outstation travel etc to individuals as well as corporate houses in 24 cities across India.

Meru Cabs
Private
Traded asRely on us
IndustryTransport
FoundedMumbai, India (April 2007 (2007-04))
FounderNeeraj Gupta
Headquarters
Mumbai
,
India
Number of locations
23 cities (2015)
Area served
India
BrandsMeru, MeruFlexi, Hatchback, Sedan, Suv.
ServicesVehicle for hire
Number of employees
500–1001
Websitewww.meru.in

It provides app based transportation services like city rides, city rentals, airport transfers, and outstation travel etc to individuals as well as corporate houses in 24 cities across India.

History

Meru cab was founded by Neeraj Gupta in Mumbai on April 2007 by raising funds against an equity stake in the company from India Value Fund (IVF), which is a private equity fund with a corpus of over US$1.4 Billion.[2] [3] On 2 February 2014, Google Now and Meru Cabs announced a partnership to provide instant alerts to customers.[4] Meru cabs partnered with French taxi service provider Taxis G7 to provide taxi services globally.[5][6]

In January 2016, Meru cabs started ride sharing options in New Delhi.[7] They branched out from their traditional green Radio Taxis to open categories of Hatchback, Sedan and SUV in January 2017. Meru is the only taxi service that does not use dynamic pricing; this plays as a key differentiator.[8]

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References
  1. Supraja Srinivasan. "Taxi operator Meru Cabs looks to turn to B2B clients". The Economic Times, 9 April 2018
  2. Kalpana Pathak & M Saraswathy. " Didn't think Ola Cabs and TaxiForSure would last long, concedes Meru founder". Business Standard, Febaruary 2, 2015
  3. "Funding".
  4. "Meru Cabs mobile app now integrates Google Now". Tech2.
  5. "Meru Cabs goes global, ties up with France's Taxis G7 to provide services abroad - Firstpost". Firstpost. Retrieved 29 October 2015.
  6. "Meru partners Taxis G7 to run taxis on common app". The Times of India.
  7. "Wings Travel acquires Bookmycab; international expansion planned". MediaNama. Retrieved 2 April 2016.
  8. Srinivasan, Supraja (2017). "Meru Cabs creates 3 new categories to fend off competition". The Economic Times. Retrieved 2 November 2017.
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