Meraas

Meraas is a privately held holding company headquartered in Dubai with operations and assets in the United Arab Emirates.

Meraas Holdings
Private company
Founded2007
HeadquartersDubai, United Arab Emirates
Key people
Sheikh Ahmed bin Saeed Al Maktoum, (Group Chairman)
ProductsReal estate, tourism, retail, F&B, leisure and entertainment, hospitality, healthcare
ParentDubai Holding
Websitewww.meraas.com

Meraas is due to become a subsidiary of Dubai Holding.[1]

History

Since its founding in 2007,[2] the Dubai-based conglomerate has launched several projects in multiple sectors including real estate, retail, hospitality, food and beverage, leisure and entertainment and healthcare. Sheikh Ahmed bin Saeed Al Maktoum serves as the Group Chairman of Meraas.[3]

The Meraas real estate portfolio comprises property development sales and asset management across Dubai. Projects include Port de La Mer,[4] Central Park at City Walk,[5] Cherrywoods, Bluewaters Residences, Bvlgari Residences,[6] Nikki Beach Residences and Villa Amalfi.

In 2019 Meraas launched its latest destination, Dubai Harbour. When complete, the development will become the Middle East's first yachting community hub and the largest marina in the Middle East and North Africa, comprising a total of 1,100 berths [7]. It is also due to be home to the 135-metre Dubai Lighthouse.[8]

In 2020 Meraas is set to open Ain Dubai.[9] Standing at more than 250-metres tall and has over 9,000 tonnes of steel, the Ain Dubai is located on the Bluewaters island destination. The structure is set to be tallest observation wheel once complete in time for Expo 2020 Dubai.[10]

Lines of business

The firm's real estate division comprises property development sales and asset management. Projects include City Walk, Bluewaters Island, Jumeira Bay, Pearl Jumeira, La Mer, and Dubai Harbour, a new waterfront destination which will feature the Middle East and North Africa region's largest marina.[11] Recently, Meraas launched its first townhouse community in Dubai, Cherrywoods.[12]

Leisure & Entertainment

The Leisure & Entertainment division operates entertainment destinations and venues, including the Dubai Safari.[13] Other projects include The Green Planet in City Walk,[14] a destination that recreates a tropical forest, Hub Zero in City Walk, an indoor entertainment centre comprising rides and virtual reality experiences,[15] Hawa Hawa in La Mer, an inflatable playground,[16] and Ain Dubai in Bluewaters, the world's tallest observation wheel.[17]

Retail

The retail division covers retail outlets at City Walk, The Beach, Boxpark, The Outlet Village, Al Seef, La Mer, Bluewaters and Last Exit. These include a number of international retailers.

Hospitality

The hospitality division handles hotel operation for the group and has partnered with hotel operators such as Bvlgari Hotels and Resorts [18], Jumeirah, Marriott, Nikki Beach Hotels and Resorts, Caesars Entertainment. Meraas Hospitality properties include La Ville Hotel & Suites, Caesars Palace Bluewaters Dubai, Caesars Resort Bluewaters Dubai, Zabeel House, Zabeel House MINI and Al Seef Hotel.

Food & Beverage

As part of its food and beverage division, Meraas has a range of more than 15 concepts in 35 different locations around Dubai. These include both owned home-grown concepts such as Pots, Pans & Boards, SIKKA Café, Retro Feasts, Dri Dri, Poco Loco, Boutique Le Chocolat, Al Mashowa and The Brass as well as several international franchises.

Healthcare

Meraas healthcare division comprises Valiant Clinic in City Walk.[19]

Real estate

Meraas’ real estate division comprises property development, sales and asset management across Dubai.

Bluewaters Residences

Bluewaters Residences is a collection of one to four-bedroom apartments, penthouses and townhouses located on the man-made island of Bluewaters. The properties are set over a podium that is designed to capture views of the Persian Gulf. Handover to first residents started in February 2019.[20]

Bvlgari Residences

Bvlgari Residences is located in Jumeira Bay and comprises one to three-bedroom apartments, four-bedroom penthouses and three to six-bedroom mansions. The development has been designed by Italian architect Antonio Citterio and is one of only six Bvlgari branded residences globally. First handover to residents was announced in February 2018.[21]

Central Park at City Walk

Central Park at City Walk is a residential neighbourhood which will surround a 40,000 square metre private park in the heart of Dubai. The one to four-bedroom apartments will offer residents views of the park as well as of Dubai's skyline.[22]

Nikki Beach Residences

Nikki Beach Residences are a set of branded homes adjacent to Nikki Beach Resort & Spa Dubai in Pearl Jumeira. The development includes one to four-bedroom apartments, penthouses and apartment townhouses. Handover to residents started in March 2018. [23]

The company also owns a number of real estate plots in Dubai, including Jebel Ali Hills [24], Jebel Ali Industrial Development, Jumeira Bay, La Mer, Nad Al Sheba Gardens, Al Mamzar Front, Al Satwa, Al Warsan First Redevelopment and Al Warsan Industrial Plot.

Destinations

Al Seef

Al Seef is a 1.8-kilometre waterfront promenade. It has a marina with 56 berths for private yachts.[25]

Bluewaters

Bluewaters features residential, retail and hospitality zones bordered by walkways and a private beach. The destination is home to Ain Dubai, the world's tallest and largest observation wheel that stands at a height of 250+ metres. [26]

Boxpark

In February 2015 Meraas launched Boxpark,[27] a destination spanning across 1.2-kilometres located on Al Wasl road.

City Walk

In December 2013, Meraas launched City Walk [28], an open-air lifestyle destination, spanning an area of more than 10 million square feet.

Dubai Harbour

In January 2017, His Highness Shaikh Mohammed bin Rashid Al Maktoum unveiled Dubai Harbour,[29], with berths for yachts and views of some of Dubai's landmarks.

Jumeira Bay

Jumeira Bay is a destination that has been sculpted in the shape of a seahorse. It has views of the ocean and is home to the Bvlgari Resort & Residences Dubai.

Kite Beach

Spanning over 1.1 million square feet, Kite Beach features a 14-kilometre running track as well as a retail outlets and eateries. The destination hosts community art fairs and markets, sports tournaments and races.[30]

La Mer

La Mer, launched in October 2017,[31] is a beachfront destination located on 2.5-kilometres of beach.

Last Exit

Last Exit is a themed food truck concept offering "gourmet" street food.[32]

Pearl Jumeira

Pearl Jumeira is home to Nikki Beach Resort and Spa Dubai that opened its doors on December 20 and features 132 keys including 117 rooms and suites, 15 villas and 63 private residences. [33]

The Beach

The Beach is a beachfront destination that houses leisure and entertainment, F&B, retail and water sports concepts, as well as an outdoor gym.

The Outlet Village

Launched in September 2016, The Outlet Village is an indoor retail destination.[34]

Enterprises

The enterprise division is responsible for the management of shareholders’ investments, joint ventures and commercial partnerships. The division assesses businesses opportunities and engages partners that add value to the firm's portfolio. This division manages Dubai Parks and Resorts, Rove Hotels, Dubai Hills Estate, Dubai Water Canal, Caesars Bluewaters Dubai and Dubai Cruise Terminal[35].

Dubai Cruise Terminal located in Dubai Harbour, will include two cruise terminals, capable of accommodating up to three cruise ships concurrently and up to 13,200 passengers. [36]

Caesars Bluewaters Dubai A strategic partnership by Meraas and Caesars Entertainment Corporation to bring two luxury hotels, a beach club and theatre to the man-made island of Bluewaters_Island [37]

DXB Entertainments The largest leisure and entertainment company in the region and the owners of Dubai Parks and Resorts, the region's largest integrated theme park destination which is responsible for the operation of Roxy Cinemas and Shooting Stars. [38]

Rove Hotels A contemporary hospitality brand [39]

Dubai Hills Estate A joint venture by Meraas and Emaar Properties, it is one of the largest master-planned communities in Dubai [40]

Dubai Water Canal Has been developed by Meraas, Meydan and the Roads and Transport Authority (Dubai), and is spread across 4 million square foot of land [41]

Initiatives

In 2018, Meraas launched Visit Hatta,[42] an initiative aimed at developing the mountainous region of Hatta and establishing it as a national park and ecotourism destination. It comprises Hatta Wadi Hub, an adventure and activity centre, Hatta Damani Lodges Resort, which includes luxury cabins, and Hatta Sedr Trailers Resort, the first-ever trailer hotel concept.

The company is also responsible for implementing Hala China, a joint initiative by Meraas and Dubai Holding [43] which is aligned with Dubai's Tourism Vision 2020 and aimed at enhancing economic and cultural exchange to drive investment cooperation between Dubai and China. The initiative seeks to attract Chinese visitors and investors to Dubai.[44]

gollark: Steal all palaiologos's code and release it as your own.
gollark: And is just based on 1902571925 other projects.
gollark: I mean, you could count Minoteaur, except it doesn't... work, really?
gollark: I have plenty of free time *and* don't really care enough to make something particularly novel/interesting!
gollark: Also having ridiculous amounts of entirely arbitrary knowledge on things.

References
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  2. "Meraas Holding (LLC)| Zawya". Zawya.
  3. "Sheikh Ahmed in control at Dubai Holding, Meraas | Gulf News". Gulf News.
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  5. "Dubai's own Central Park: new development planned for City Walk | The National". thenational.ae.
  6. "Dubai's Meraas Launches Bulgari Residences | Gulf Business". gulfbusiness.com.
  7. "Dubai seeks to become global marinas hub under new deal | Arabian Business". arabianbusiness.com.
  8. "Dubai Harbour: Sheikh Mohammed unveils major new project with Middle East's biggest marina | The National". thenational.ae.
  9. "World's tallest Ferris wheel 'Ain Dubai' to open in 2020 | Gulf News". gulfnews.com.
  10. "Largest Ferris wheel in the world rises off Jumeirah | Khaleej Times". khaleejtimes.com.
  11. "Mohammed bin Rashid announces development of 'Dubai Harbour' | SheikhMohammed.ae". sheikhmohammed.ae.
  12. "Dubai's developers have sales sell-outs and a skyscraper launch in busy week". gulfnews.com. Retrieved 2019-02-26.
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  14. "Dubai scoops out its first tropical forest | Gulf News". gulfnews.com.
  15. "Meraas launches Hub Zero at City Walk | Emirates24/7". gulfnews.com.
  16. "Inflatable playground Hawa Hawa comes to Dubai | The National". thenational.ae.
  17. "World's tallest observation wheel, Ain Dubai, will open in 2020 | What's On". whatson.ae.
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  24. "Investors get their fill buying plots in Dubai | Gulf News". gulfnews.com.
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  30. "1st Gov Games begins on Wednesday | Gulf News". gulfnews.com.
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  34. "The Outlet Village launched in Dubai | Gulf News". gulfnews.com.
  35. "10 facts about the upcoming Dubai Harbour". gulfnews.com.
  36. "Dubai Cruise Terminal to be main hub for cruise tourism | Saudi Gazette". saudigazette.com.
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  38. "Dubai Parks operator shakes up senior management as it unveils new strategy | Gulf Business News =". gulfbusiness.com.
  39. "Rove Hotels, Dubai's Smart New Hotel Brand for the Modern Traveller, to Roll Out in 10 Central Locations by 2020 | Hospitality Net =". hospitalitynet.org.
  40. "Emaar launches residences starting at Dhs664,888 in Dubai Hills Estate | Gulf Business News =". gulfbusiness.com.
  41. "Dubai Water Canal: All that you need to know | Khaleej Times =". khaleejtimes.com.
  42. "Dubai's Meraas unveils Hatta eco-tourism projects | The National". The National.
  43. "Hala China initiative launched with Chinese musical | Gulf News". Gulf News.
  44. "Meraas aims to further development with Chinese tourism in region | Gulf News". Gulf News.
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