Melissa Aronczyk

Melissa Aronczyk is a communication and public relations scholar[1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information[2] and a Faculty Fellow at Yale University[3]. Her expertise includes the political purposes of branding.[4][5] Aronczyk has published two books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013[6], and Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers)[7][8][9]. In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award[10]. Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa.[7] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.

Melissa Aronczyk
Alma mater
OccupationProfessor

References
  1. ""Melissa Aronczyk"".
  2. ""Melissa Aronczyk"".
  3. ""Faculty Fellows"".
  4. LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
  5. Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The Observer (London).
  6. ""Branding the Nation"".
  7. "Blowing Up the Brand, Google Books Result".
  8. ""Blowing Up the Brand"".
  9. Al-Abdulrazak, Rula (January 23, 2014). "Branding the Nation: The Global Business of National Identity". The Times Higher Education Supplement.
  10. "Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award | commarts.wisc.edu". commarts.wisc.edu. Retrieved 24 October 2018.
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