Max Miedinger

Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer.[1] He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.[2]

Between 1926 and 1930 Miedinger trained as a typesetter in Zurich, after which he attended evening classes at the Kunstgewerbeschule Zurich.

Early Career

From the age of 16, from 1926 to 1930, Miedinger apprenticed as a typographic composer with the printer Jacques Bollmann in Zurich. After completing his apprenticeship, he worked from 1930 to 1936 for various companies, while attending evening classes at the Kunstgewerbeschule in Zurich.

At 26 he went to work as a typographer in the advertising department of Globus, a renowned chain of department stores[3]. After ten years at Globus, Miedinger gained employment with Haas Type Foundry as a representative. In 1954, he created his first typeface design for Haas, Pro Arte, a condensed slab serif.

Career
Helvetica, typeface designed by Max Miedinger

Miedinger returned to Zurich as a freelance graphic designer when Edouard Hoffmann, director of the Haas foundry, commissioned him in 1956 to design a new Grotesk typeface. It was officially presented, under the name Neue Haas Grotesk, on the occasion of Graphic 57, a major exhibition of the graphic industry that takes place at the Palais de Beaulieu, in Lausanne. Only the semi-bold series (size 20) was then presented.[4]

In 1960, supplemented by the lean, bold and italic series, the font was marketed under the name Helvetica. Publication of Neue Helvetica, based on old Helvetica, by Linotype in 1983. All rights ceded to Linotype in 1989.

Designs
  • Helvetica (also known as Neue Haas Grotesk)
  • Pro Arte, a condensed slab serif. Undigitised.
  • Horizontal, a wide capitals design similar to Microgramma. Digitised as Miedinger.[5]
  • Helvetica Monospace
  • Helvetica Inserat
gollark: If you need it, your storage systems are just bad.
gollark: Your storage facilities contain *physical space*? How quaint!
gollark: We'll get a response back on your literal apiodness soon.
gollark: I've consulted outside experts.
gollark: You are.

References
  1. "Max Miedinger - Font Designer of Helvetica". www.linotype.com. Retrieved 2020-08-10.
  2. Andrew Dickson meets Gary Hustwit, creator and director of the film Helvetica
  3. Malsy, Victor; Müller, Lars (2011). Helvetica forever : story of a typeface. Baden, Switzerland: Lars Müller. ISBN 978-3037781210. OCLC 171112004.
  4. Chatelain, Roger. (2008). La typographie suisse du Bauhaus à Paris. Lausanne (Suisse): Presses polytechniques et universitaires romandes. ISBN 978-2-88074-771-8. OCLC 468204731.
  5. "Miediger". MyFonts. Monotype/Canada Type. Retrieved 9 June 2015.

Laufer, David Calvin Dialogues With Creative Legends, New Riders Press, San Francisco, ISBN 978-0321885647, Page 98.

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