Max Albert
Max Albert is an American filmmaker from San Diego, CA.
Career
Albert attended the LA Film School, and began directing music videos in 2009 at the age of 22. His first video was for The Pack's Stunnaman. He has since directed numerous videos for artists like Nicki Minaj, Soulja Boy, Action Bronson, Dirt Nasty, Goldie from The Federation, Big Rich, San Quinn, and Laroo.[1] In 2011, Max Albert produced and directed the internet video hit by YouTuber Andy Milonakis titled "Spaghetti"[2] as well as a video for artist Riff Raff titled “Bird on a Wire” that has earned global acclaim.[3]
Albert directed a film in 2011 titled "The Division", a LA crime saga about a gang and its overwhelmingly strong influence on the city. The film is produced by Cash Money Records[4] artist Glasses Malone and was released in conjunction with the launch of Cash Money Films.[4] Albert worked with famed music video mogul Benny Boom throughout post production on the film.[5]
In 2012 Albert had 2 videos in the MTV Top 10 rotation. The first was a Soulja Boy single titled “Nu Religion”. The other was a Riff Raff and Action Bronson single titled “Bird on a Wire”. The latter finished #12 on Complex magazines Top 25 Videos of 2012.[6]
In 2014 Albert produced a controversial animated music video for artists Nicki Minaj, Drake, Chris Brown and Lil Wayne titled “Only” that resulted in major media backlash and was a central focus of the news cycle. The daytime show “The View” aired a piece in which the hosts debated amongst one another about the true intentions of the production team and artists behind the video. [7] After the attention died down and the director Jeff Osborne explained the concept behind the video, the story largely deflated.[8] With approximately 100 million views the video is still live and is looked at by the music community as an incredible piece of animation work. Director Jeff Osborne said in an interview “I finished the entire video start to finish in 72 hours.” Osborne hand drew and animated the entire video start to finish.
In 2015 Albert began to work with Country artist Coffey Anderson. [9]They did a series of 3 music videos that earned a mediocre response from fans. Later that year he reunited with rap artist Soulja Boy for another successful video titled “Spend it all”.[10] The video came at a time when Soulja Boy was in the news for a shooting that occurred at his Los Angeles area home.[11]
Albert was selected to direct an internet short film sequel of Back to the Future, a project that was used to promote the 30th anniversary of the original release.
During most of 2016 Albert shot stylized video look books for bathing suit designer Private Party which starred models like Danish native Maja Krag.[12]
Clients
- Nicki Minaj
- Drake
- Lil’ Wayne
- Chris Brown
- Common
- Glasses Malone
- Andy Milonakis
- Bobby Brackins
- Riff Raff
- Action Bronson
References
- "Stunnaman (Of The Pack) - 22". WORLDSTARHIPHOP.
- "Max Albert". hayitsalexis.com.
- "Max Albert". hayitsalexis.com.
- Paine, Jake (2010-12-22). "Glasses Malone To Write & Executive Produce Cash Money Films' "The Division"". HipHop DX. Retrieved 2012-06-17.
- "Glasses Malone To Executive Produce, Star In First Film Called 'The Division'". BallerStatus.com. 2010-12-23. Retrieved 2012-06-17.
- Alex Gale (December 26, 2012). "The 25 Best Music Videos of 2012". Complex.
- "Nicki Minaj Might Not Even Know What Nazism Is, Whoopi Goldberg Says on 'The View' (Video)". November 11, 2014.
- Fleischer, Adam. "Nicki Minaj's 'Only' Lyric Video Director On 'Nazi' Controversy: 'I'm Not Apologizing'". MTV News.
- "Soulja Boy Tell'em - Spend It All". OnSMASH.
- "Max on Instagram: "SPP 16 #saveahorse 👀🐴 Model: @majakrag Producer: @shopprivateparty Director: @maxthedeveloper Cinematographer: @carlosmason Stylist:…"". Instagram.