Marukome

Marukome Co.,Ltd.
	Marukome headquarters and factory in Nagano
Native name	マルコメ株式会社
Type	Private KK
Industry	Food
Founded	1854
Headquarters	Nagano, Japan
Area served	Worldwide
Key people	Atsuki Aoki; (President)
Products	Miso paste; Instant miso soup; Seasonings;
Revenue	JPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016)
Number of employees	436 (as of March 31, 2017)
Website	Official website
	Footnotes / references; [1][2]

Marukome Co.,Ltd. (マルコメ株式会社, Marukome Kabushiki-gaisha) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]

On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]

As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

Marketing

In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]

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References

"Company Profile" (in Japanese). Marukome. Retrieved April 3, 2018.
"About Marukome". Marukome. Retrieved April 3, 2018.
Shurtleff, William; Aoyagi, Akiko (February 19, 2014). History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014). Soyinfo Center. p. 2459. ISBN 978-1-928914-65-5.
Nancy Luna (December 6, 2007). "Japanese miso giant opens Irvine factory". The Orange County Register. Retrieved December 16, 2007.
McGee, Oona (July 22, 2017). "Japanese company produces organic miso powder in collaboration with model Miranda Kerr". SoraNews24. Retrieved April 3, 2018 – via Japan Today.

External links

Marukome (in Japanese)
Marukome USA (in English)

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[1] "Company Profile" (in Japanese). Marukome. Retrieved April 3, 2018.

[2] "About Marukome". Marukome. Retrieved April 3, 2018.

[3] Shurtleff, William; Aoyagi, Akiko (February 19, 2014). History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014). Soyinfo Center. p. 2459. ISBN 978-1-928914-65-5.

[4] Nancy Luna (December 6, 2007). "Japanese miso giant opens Irvine factory". The Orange County Register. Retrieved December 16, 2007.

[5] McGee, Oona (July 22, 2017). "Japanese company produces organic miso powder in collaboration with model Miranda Kerr". SoraNews24. Retrieved April 3, 2018 – via Japan Today.