Martin Reimann

Martin Reimann is a psychologist and marketing researcher. He currently teaches and researches marketing as an assistant professor of marketing at the Eller College of Management of The University of Arizona.

Research

His research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers utilize emotional information to arrive at decisions.[1] Specifically, he is interested in reward and reinforcement, food consumption, and relationship management. Reimann's research also deals with accuracy of survey responses and the triangulation of different data forms.[2] His work was published in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, among other journal outlets.

Service

Martin Reimann founded the Journal of Neuroscience, Psychology, and Economics (JNPE), which is an official journal of the American Psychological Association.[3]

gollark: I guess it might be a bit tricky to normalize different spellings etc. but meh.
gollark: I don't mean they'd specify a list of tags, I mean they would just provide titles and the system would magically™ determine (implicit) categories based on like/dislikes overlap.
gollark: It could probably work to have people just provide a list of things they like and how much, and have users specify people whose preferences match theirs to some degree (and to find them automatically via any overlap they do have), and then build a recommender thing out of that.
gollark: You could autotag things if you already had enough samples of good tagging.
gollark: This is a fairly good idea, although it might just be basically reddit?

References
  1. Reimann, Martin; Bechara, Antoine (2010). "The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research". Journal of Economic Psychology. 31 (5): 767–776. doi:10.1016/j.joep.2010.03.002.
  2. "Homburg, Klarmann, Reimann, & Schilke 2012".
  3. "Association for NeuroPsychoEconomics".
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