Martin Lambie-Nairn

Martin Lambie-Nairn (born 5 August 1945) is an English designer. He was the founder of his eponymous branding agency Lambie-Nairn and is currently the creative director of branding agency ML-N. Martin Lambie-Nairn is acknowledged for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.

Martin Lambie-Nairn
Martin Lambie-Nairn in 2008
Born (1945-08-05) 5 August 1945
OccupationCreative
Known forChannel 4 "Blocks" logo
BBC1 "Virtual Globe"
BBC Two 'The 2s' idents
The Personality 2s
Rhythm & Movement
BBC One 'Balloon' idents
Websitehttp://www.ml-n.com

Amongst his most prominent works are: the original Channel 4 logo and idents created in 1982; the batch of 30+ idents for BBC Two that first aired on 16 February 1991; the 1997 corporate re-brand for the whole BBC and the 2008 BBC Regional News idents. He, in conjunction with his agency, also created launch packages for certain other BBC channels.

Early life and education

Martin Lambie-Nairn was educated at Canterbury College of Art, later KIAD, now University College for the Creative Arts at Canterbury.

Career

Early work

His career in television began at the BBC in 1965 as an intern. Roles as a graphic designer at Rediffusion, ITN and London Weekend Television followed. At ITN, he worked on the on-screen graphics for the Apollo space missions and later designed the ITN corporate logo and title sequence for News at Ten.[1] Lambie-Nairn set up his own company, Robinson Lambie-Nairn, with fellow partner Colin Robinson in 1976 after leaving LWT, and he went on to develop new graphic presentation techniques for Weekend World. The business expanded and was renamed Lambie-Nairn & Company in 1990.

Computer animation enabled him to produce what became regarded as a revolutionary identity[2] for Channel 4, the "Blocks" logo.[2] This identity launched the fledgling TV channel on 2 November 1982 and remained at the heart of the channel's on-air presentation for 14 years. In 1981 he created the original idea for the UK TV series Spitting Image[3] which ran for 11 years. He received the credit that the show was "based on an original lunch with Martin Lambie-Nairn."

Following Channel 4 and Spitting Image, he worked as a director of computer animated commercials, producing the first ever 30 second computer generated TV advertisement in the UK, which was a commercial for Smarties.[4]

Corporate identities

In 1990, Lambie-Nairn became consultant creative director of the BBC brand, a position he was to hold for 12 years. During this period[5] Martin Lambie-Nairn and his company rebranded the BBC and all of its outputs, across all media. The most famous channel identity was for BBC Two,[6] commissioned by then-controller Alan Yentob. All of the idents in the first series employed traditional live action. Later, with the change of target audience, a new generation of idents was commissioned and produced using CGI. For BBC1, Martin Lambie-Nairn and Daniel Barber redesigned the globe identity, a well-recognised icon of the BBC, having been introduced in 1936.

Later, Lambie-Nairn again redesigned the identity for BBC One – creating the famous red hot air balloon that was used for a new series of idents aired on BBC One from 4 October. This aimed to capture the idea that the channel brought the whole world to every corner of the United Kingdom. He also co-conceived the Rhythm & Movement idents for BBC One first shown on 29 March 2002. In 2001 he created BBC Two's 2001–2007 Personality 2s series of idents, which featured robotic figure 2s, each displaying individual personalities, which went on the air on 19 November. Lambie-Nairn also designed ident packages for BBC News 24 (now called BBC News), BBC Choice, CBeebies, CBBC, BBC Four and BBC Three.

Throughout collaboration with the BBC, Lambie-Nairn and company also worked on other corporate identities for Carlton Television (now defunct)[7], Orange (now The Box)[8], the Disney Channel[8], The Business Channel[9], O2[9], Alhurra[9] and many others. In 1997, he wrote Brand Identity for Television: With Knobs On,.[10] He used the book to reveal how he and his colleagues achieved key identities.

In 2008, he created the BBC Regional News idents for all 15 English regions on BBC One. The red and white template had videos of local landmarks, transport and people together etc.[11] They have since been replaced.[12] [13] Idents were also created for Reporting Scotland, Wales Today and Newsline.

Later years

In April 2008 Lambie-Nairn left the practice he founded to join Heavenly as Creative Director, leaving in 2010. Lambie-Nairn now has his own consultancy, ML-N, based in London. Through ML-N, Martin was appointed consultant creative director for the research company, TNS.[14] As of 2016, Lambie-Nairn had joined Red&White as a non-executive chairman and creative director.[15]

Awards

Martin Lambie-Nairn is an RDI (Royal Designer for Industry),[16] Fellow of the Royal Television Society,[17] and an ex-president of D&AD. He has received the D&AD President's Award, Prince Philip Design Prize, Promax Lifetime Achievement Award[18] and Promax Hall of Fame (USA). Martin has received a Gold D&AD for his work for Channel 4, multiple Silver D&ADs, a BAFTA[19] for his work for BBC2 and multiple Promax Awards.

Lambie-Nairn holds an Honorary Doctor of Arts from the University of Lincoln, and is Visiting Professor[20] at the Faculty of Art, Architecture and Design. He also holds an Honorary Doctor of Arts from The University of Northampton.

Bibliography
  • Brand Identity for Television With Knobs On, Phaidon Press, 1997 ISBN 978-0-7148-3447-4
gollark: We're ignoring your velocity for now.
gollark: =tex E=mc^2
gollark: I can actually calculate your rest energy using the following formula and a guess of your mass at, I don't know, 70kg.
gollark: energy™.
gollark: =tex E_k=mv^2

See also

References
  1. "Pioneers". paulrobertlloyd.com. Retrieved 6 October 2017.
  2. "TVARK – Channel 4 – 1982". Archived from the original on 6 January 2009. Retrieved 19 May 2010.
  3. "qsulis.demon.co.uk". qsulis.demon.co.uk.
  4. "Martin Lambie-Nairn, Smarties Commercial 1987".
  5. "BBC – The BBC Story – The BBC logo story".
  6. "BBC – Press Office – BBC ONE idents history". BBC.
  7. "Carlton stars Lambie-Nairn". Design Week. 10 September 1999. Retrieved 6 October 2017.
  8. deeman3000 (20 November 2011), Lambie Nairn Branding Film 1996, retrieved 6 October 2017
  9. "Martin Lambie Nairn Talk". Retrieved 6 October 2017 – via Vimeo.
  10. "Brand Identity for Television: With Knobs On: Amazon.co.uk: Martin Lambie-Nairn, Jeremy Myerson: Books".
  11. Horrocks, Peter. "New News". BBC.
  12. "2019 Idents".
  13. www.bbc.co.uk https://www.bbc.co.uk/blogs/aboutthebbc/entries/4df3e9ba-bdf7-48dc-8c9e-0c4256cce7f6. Retrieved 14 August 2020. Missing or empty |title= (help)
  14. "Martin Lambie-Nairn takes on TNS role". Design Week. 5 July 2011.
  15. "Martin Lambie-Nairn on joining Red&White, the perils of expansion and the importance of kindness". Creative Review. 16 October 2015. Retrieved 6 October 2017.
  16. RSA – Current Royal Designers Archived 27 August 2012 at the Wayback Machine
  17. "RTS Archives – People – About – Fello". Royal Television Society.
  18. "Inside Story: Martin Lambie-Nairn – King of the idents". 26 November 2007.
  19. "Television Awards". bafta.org.
  20. "Nairne". lincoln.ac.uk.
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