Maritz, LLC

Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, (including incentive travel rewards[2]) and customer loyalty programs.[3] It also plans corporate trade shows, meetings and events, and offers a customer experience technology platform.[4]

Maritz
Private
Industry
  • Incentives
  • Rewards
  • Loyalty
  • Engagement
  • Travel
Founded1894 (1894)
FounderEdward Maritz
HeadquartersFenton, Missouri,
United States
Area served
Worldwide
Key people
Steve Maritz (Chairman and CEO)

Rick Ramos (CFO) Steve Gallant (General Counsel)

Charlotte Blank (Chief Behavioral Officer)
Number of employees
4,250[1] (2016)
SubsidiariesMaritz Global Events, Maritz Motivation, Maritz Automotive, Quality Reward Travel, Impact Dimensions, Experient
Websitewww.maritz.com

Subsidiaries and segments include Maritz Motivation, Maritz Global Events, Maritz Automotive, Quality Reward Travel, and Impact Dimensions.[5]

History

In 1894, Edward Maritz started the E. Maritz Jewelry Manufacturing Company, a wholesaler and manufacturer of fine jewelry and engraved watches.[6] By the 1920s, the company was concentrating on wholesaling imported watches and became one of the first in the nation to sell wristwatches.[6] When the stock market crashed in 1929, the company nearly failed. The crisis forced Maritz to look for a new direction, and it began to sell watches, jewelry and merchandise to large corporations as sales incentives and service awards for employees.[6]

Over the next three decades, the sales incentive business flourished. Each year, Maritz produced an increasingly elaborate merchandise awards catalog and added services to promote and administer sales incentive programs.[6] With the purchase of a small Detroit travel company in the 1950s, Maritz branched out again, adding group travel as an incentive award.[6] As the 1960s ended, Maritz began to diversify with new divisions that laid the groundwork for ventures in communications, marketing research, training and meeting production.[6]

The company further diversified in the 1970s. Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City.[6]

Through acquisitions starting in 1981, Maritz became a major supplier of corporate travel services.

In the 1990s Maritz invested in automotive marketing research. They formed Maritz Canada and added offices throughout Western Europe.[6] During the late 1990s and into the new millennium, Maritz continued to grow in loyalty reward and incentive travel through strategic partnerships with companies such as American Express.[6]

In May 2014, Maritz Canada and Maritz Loyalty Marketing rebranded to form North America's first brand loyalty agency, Bond Brand Loyalty.[7] The focus of the new agency was to help clients manage customer-brand relationships. The company sold Bond Brand Loyalty in 2015.[8] Also in 2014, Maritz Holdings acquired Allegiance Software in order to combine it with Maritz Research and create a new, standalone company, MaritzCX, a customer experience and market research company.

On March 3, 2020 MaritzCX was sold to InMoment.[9]

In 2008, Maritz claimed to be the largest source of integrated performance improvement, travel and market research[10] services globally.[6]

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References
  2. White, Martha C. (2007-03-13). "Bon Voyage as a Bonus". The New York Times. ISSN 0362-4331. Retrieved 2016-04-18.
  3. Jennifer Godwin, "Partings and Performance", Forbes, November 27, 2000.
  4. "Maritz Holdings Acquires Growing CX Provider". Retrieved 25 June 2016.
  5. "Our Companies". Maritz. Retrieved 2020-05-27.
  6. "Encyclopedia of Company Histories". Answers.com - Hoover's Corporate Profile. Retrieved 2010-02-18.
  7. "Archived copy". Archived from the original on 2014-12-09. Retrieved 2014-12-09.CS1 maint: archived copy as title (link)
  8. "Maritz Sells Bond Brand Loyalty: Incentive Magazine". Retrieved 25 June 2016.
  9. "MaritzCX now an InMoment company". Maritz. Retrieved 2020-05-27.
  10. Sonderman, J. (2008). Route 66 in St. Louis. Images of America. Arcadia Publishing. p. 37. ISBN 978-0-7385-5216-3.

Further reading
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