Marika Makaroff

Katja Marika Makaroff (b. 5. June 1973, Helsinki) is an awarded content creator and Creative Director from Finland. She is the CEO and founder of Gutsy Animations.[1] Marika has worked over 20 years in media, mainly in executive roles. She was the creative director in Fremantle Media and Filmlance International and the CEO in Fremantle Media Finland and Friday TV.

Marika Makaroff
Born
Katja Marika Makaroff

(1973-06-05) June 5, 1973
Helsinki, Finland
OccupationCEO, Creative Director, Executive Producer
Years active1998 - present
Known forFounder of Gutsy, Creative director of Moominvalley
Home townVantaa, Finland
TitleCEO of Gutsy Animations
Children3
RelativesMia Makaroff (sister)
Websitewww.gutsy.fi

She has created multiple entertainment formats and produced Finnish versions of many popular TV shows, such as The Apprentice, Dragons Den, Idols, Top Model and X Factor. She has also produced drama and sold content to over 70 countries. Marika won the prestigious Silver one award for branded content in 2011 for her format Buy this.[2][3]

Marika is currently working as the executive producer and creative director of the awarded TV-series Moominvalley, that premiered in 2019.[4] The series' first episode was the most watched program on Finnish national broadcaster Yle's streaming service, Yle Areena.[5] She is the CEO of Gutsy Animations, which was awarded the ‘National Winner’ in the 2019 European Business Awards, one of the world's largest business competitions.[6]

Career

Marika became known for there work as a journalist in both television and radio. She worked series such as Jyrki, Wild bunch and Under construction Finland. In 2003 she led the series Makaroff & Modig[7], a political talk show she hosted together with journalist Silvia Modig. In 2005 Marika became the CEO of Fremantle Media Finland. In 2011 she became the Creative director of the company, overseeing all creative development in the Nordics.[8] In 2014 she moved to Stockholm to become the CEO of Friday TV.[9][10] In 2015 she became the creative director of Filmlance international, that is known for creating original format of the TV-series The Bridge.

In 2016 Makaroff launched the production company Gutsy together with co-founder Aram Aflatuni. Gutsy aims to create global and high quality content, that is above all meaningful.

Marika is currently working as the creative director and executive producer in an animated TV-series Moominvalley.[11] The series is based on the beloved Moomin books and comics by the Finnish author and illustrator Tove Jansson. The series, directed by Oscar winner Steve Box (2006 Best Animation feature Wallace and Gromit: Curse of the were-rabbit)

Moominvalley premiered in spring 2019. The series has been extremely successful in its reviews and ratings worldwide. The first episode of Moominvalley was viewed by 600,000 viewers when it premiered in Finland's Yle TV2 in February 2019. It also became the most watched television series episode of all time in Yle's streaming service, Yle Areena, bringing the total viewership of the first episode in Finland to over two million.[12]

In 2019 Moominvalley was awarded the Best Animated Kid's Programme at TBI's Content Innovation Awards.[13] The series also won a Golden Venla award for 2019 Best Children's Program.[14] The series has been sold to over 25 territories worldwide.

Alongside Moominvalley, Gutsy Animations is in development with various other productions.

gollark: You know, when I break my stuff through configuration changes, I generally manage to restore it within an hour or so.
gollark: I mean, yes, it's harder to memorize 128-bit addresses than 32-bit ones, but... we have computers to remember long things for us now.
gollark: What's wrong with IPv6? I can't really say much about the design changes versus v4 other than addresses, but it seems... necessary.
gollark: You need two ~s. It's a weird Markdown variant.
gollark: My servers use my username and sudo only for root with key authentication, but the separate account is mostly only for permissions reasons and reducing the likelihood of me horribly messing up.

References
  1. "Gutsy Media | Creating meaningful content for global audiences". Gutsy Media | Creating meaningful content for global audiences. Retrieved 2017-06-22.
  2. "Suomalainen tv-sarja niittää mainetta – palkittiin New Yorkissa". mtv.fi (in Finnish). Retrieved 2017-06-22.
  3. "https://www.kauppalehti.fi/uutiset/mainoskilpailun-paapalkinto-suomeen/fUdSjAbZ". kauppalehti.fi. Retrieved 2017-06-22. External link in |title= (help)
  4. "Gutsy Media | Creating meaningful content for global audiences". Gutsy Media | Creating meaningful content for global audiences. Retrieved 2017-06-27.
  5. "Useita Ylen tv-ohjelmia miljoonakastiin vuonna 2019 – Muumilaakson avausjakso keräsi reilusti yli 2,1 miljoonaa katsojaa". yle.fi (in Finnish). Retrieved 2020-01-27.
  6. "The European Business Awards". businessawardseurope.com. Retrieved 2020-01-27.
  7. "|YLE| TV1 :: Makaroff & Modig | yle.fi | Arkistoitu". vintti.yle.fi. Retrieved 2017-06-22.
  8. "FremantleMedia Finland names Makaroff creative director". Retrieved 2017-06-22.
  9. "News". fridaytv.se. Retrieved 2017-06-22.
  10. "Ex-FremantleMedia Finland boss joins Friday - TBI Vision". TBI Vision. 2014-04-04. Retrieved 2017-06-22.
  11. Moomin (TV Series 2019– ), retrieved 2017-06-22
  12. "Useita Ylen tv-ohjelmia miljoonakastiin vuonna 2019 – Muumilaakson avausjakso keräsi reilusti yli 2,1 miljoonaa katsojaa". yle.fi (in Finnish). Retrieved 2020-01-27.
  13. "Endemol Shine, Kew, Sky among Content Innovation Award winners". TBI Vision. 2019-10-13. Retrieved 2020-01-27.
  14. "Voittajat 2019". Kultainen Venla (in Finnish). Retrieved 2020-01-27.
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