Maria Antonelli (fashion designer)

Maria Antonelli (1903-1969) was a pioneer of Italian fashion design who took part in the first Italian fashion shows.

Maria Antonelli

Early life

Maria Antonelli was born in 1903. She was apprenticed at Battilocchi tailoring in Rome.[1]

Career

Antonelli founded her eponymous fashion house in 1930. In July 1951, together with other designers such as Vincenzo Ferdinandi, Roberto Capucci, the Atelier Carosa, Giovannelli-Sciarra, Polinober, Germana Marucelli and Jole Veneziani, she took part in the show organised by Giovanni Battista Giorgini in Florence that attempted to establish Italian fashion as a rival to France.[2] Her designs have been described as having "minimalist silhouettes which pre-empted the 60s trend".[3] She dressed the actresses Clara Calamai, Anna Magnani, and Alida Valli. In 1969, she took part in the Mare Moda festival where her models were described by Antony King-Deacon of The Times as "thrashing about with their arms and legs in a sort of frenzied apathy. On they ran, harem-scarem, wiggle, scream and they were gone."[4]

Death and legacy

Antonelli died in 1969. Her designs featured in the Victoria & Albert Museum's exhibition The Glamour of Italian Fashion 1945-2014 in 2014.[5]

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References
  1. Settembrini, Luigi. (2001) 1951-2001: Made in Italy? Skira. ISBN 978-8884910004
  2. "Italy gets dressed up", LIFE, 20 August 1951, pp. 104-112 (p. 105).
  3. Trailblazing Women in Italian Fashion. Daisy Woodward, AnOther, 27 March 2014. Retrieved 13 April 2018.
  4. "Capri caprices", Antony King-Deacon, The Times, 17 October 1969, p. 17.
  5. From Gucci to Gaultier: London hosts two major fashion exhibitions. studio international, 17 April 2014. Retrieved 13 April 2018.



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