Mainstreet Research

Mainstreet Research is a Canadian market research and polling firm with headquarters in Toronto, and offices in Montreal and Ottawa.

"Mainstreet Technologies" redirects here. For the submarine cable operator, see Main One.

Mainstreet Research conducts regular Canadian National],[1] Regional,[2] and Municipal[3] public polling and private market & public opinion research.

Local broadcasters[2][3] include their research data.

Impact and influence

Their polling topics are headlined,[4] and Canada's National Newswatch[5] headlines them.[6]

Canadian TV broadcasters list them as one of their credentialed sources.[7][8]

Controversy

A late 2017 "polling failure" was headlined by Canada's CBC, saying "Mainstreet Research repeatedly said Bill Smith would be elected, but Calgary Mayor Naheed Nenshi won 3rd term."[9] CBC gave them from election date, October 16, until December 11.

"We missed a lot of these young voters, because they are harder to reach" was one of Mainstreet's statements.

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References
  1. Vigliotti, Marco (October 4, 2019). "Liberals Tories Deadlocked again in Mainstreet Poll". www.ipolitics.ca.
  2. "UCP holds support in Alberta, says poll". CityNews Edmonton. 2020-02-25. Retrieved 2020-03-04.
  3. "Charlie Clark has second highest approval rating among Canadian mayors: poll". Saskatoon CTVnews.ca. January 16, 2017. Retrieved 2020-03-04.
  4. Jolson Lim (July 1, 2020). "Most say Black and Indigenous people treated worse by police compared to white people: Mainstreet poll".
  5. "Newswatch: Examples". 2008-07-06. Retrieved 2020-08-04. National Newswatch is a great news service that I suspect a great deal of bloggers use to get their source of information for writing
  6. "National Newswatch: Mainstreet Research".
  7. "Canada News 1130" (PDF).
  8. "Trudeau has narrow lead nationally but enjoys big advantage". September 10, 2019. Mainstreet Research polled 1,876 Canadians over the weekend and found
  9. "Calgary election polling failures caused by 'perfect storm,' Mainstreet research firm says". December 11, 2017.
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